China Lanzhou News Network on September 26 On September 24, the reporter learned from the Lanzhou Municipal Bureau of Commerce that when the “Golden September and Silver October” consumption season is approaching, Lanzhou will encourage and guide the automobile, home appliances, supermarkets and other enterprises to joint financial enterprises and other industries to carry out exciting activities such as full discounts and large-scale auto shows.
During the period of welcoming the National Day to promote consumption, Lanzhou will have four major themed activities.
The first is the activity of “In Jincheng, there is a discount for using UnionPay to pay at thousands of stores within 100 days”. Lanzhou encourages Asia-Europe, West Taihua and other commercial circulation companies to cooperate with UnionPay Gansu branch to give consumers full discounts on consumption in department stores, home appliances, furniture and other fields through “Cloud QuickPass”, and simultaneously set up a cash draw for consumers whose single consumption amount reaches the standard. At the same time, a certain amount of credit card consumption “20 off on purchase over 200” discount will be launched at designated CNPC gas stations in the city.
The second is the activities of car promotion. During the National Day, Lanzhou will hold the “Window of the Lanzhou·The 3rd National Day Auto Show of Liangzhi International Auto City”, focusing on displaying new cars, new energy vehicles, branded catering, live ammunition, children's entertainment and other brands and projects, and launching a series of favorable car purchase policies such as “buying cars and giving free home appliances” and “buying a used car and getting a four-fold gift”. At the same time, “the 11th Lanzhou National Day International Auto Show” will be hold at the Gansu International Convention and Exhibition Center. During this period, major auto companies will bring their first models, popular models and limited edition models to make their debut, creating an annual auto market event in Gansu. The auto show will also launch the “thousands of people and thousands of cars at the 2021 National Day Auto Show” to conduct cross-industry interactions. In addition, the auto show will carry out promotional activities for new energy vehicles in a timely manner.
The third is the activities of home appliances promotion. Lanzhou encourages Suning and Gome to launch home appliance promotion activities in view of the consumption peak of national costume and wedding. Among them, Suning will introduce preferential policies such as “Double Deposit During Seven Days of the National Day”, “1000 Yuan Home Apparel and Appliance fund” and “Returning Coupons after Shopping”. Gome will launch preferential activities such as “100 yuan off for single item over 1000 yuan”, “thousand yuan off on purchase of a whole set of household appliances over 10 thousand yuan”, “replacing the old with the new”, and “discount will be given if the payment is made through Alipay”.
The fourth is the activities of supermarkets promotion. Lanzhou encourages and guides Guofang, Asia and Europe and other companies to focus on festivals, weddings, and tourism consumption to carry out shopping, experience, catering, entertainment, local specialty products, services, cultural promotion and other forms of characteristic themed consumption experience activities.
The Municipal Bureau of Commerce will also guide districts and counties to independently carry out consumption promotion activities. Among them, Chengguan District will hold the activity of “2021 National Day of Chengguan District Promotion Month·Mid-Autumn Business Enterprise Promotions”, organizing 20 companies in the automobile, home furnishing, home appliances, retail and other industries to launch new car display promotion reservations, group meal reservations, lottery ticket issuance, online live and offline interactive mode, wine display, food tasting and other promotional activities. Qilihe District will organize the “Enjoying Lanzhou·Happy Shopping in Jincheng” Qilihe Autumn Reunion Shopping activities. Through business demonstration, interactive deduction and other forms, it will take automobile sales as a platform to extend consumption promotion activities in the real estate, three major operators and the financial industries in the jurisdiction. Gaolan County organizes various activities such as “Celebrating the Mid-Autumn Festival and National Day Appliance Promotion Festival”, “Buying a New Car and Getting Tickets” and “Celebrating the National Day Supermarket Shopping Festival”. Other districts and counties have also organized enterprises to actively launch a variety of promotional activities based on the characteristics of regional consumption.
Next, Lanzhou will adopt the method of “Government-bank-enterprise Integration, Online and Offline Integration” to continuously launch a series of promotion activities in the city’s commerce and circulation industry. The first is to continue to expand automobile consumption. Lanzhou supports auto sales companies in developing new retail methods, innovating auto finance consumer credit products, and strengthening auto consumer finance support. The second is to continue to promote the consumption of home appliances. Lanzhou encourages enterprises to increase the recycling and trade-in of used home appliances to promote the consumption of green smart home appliances. The third is to continue to promote catering consumption. Lanzhou plans to hold “New Journey, Longyuan Dream” local specialty snacks and Gansu good ingredients promotion activities. The fourth is to coordinate holiday consumption. Lanzhou encourages companies to combine online shopping festivals such as Double Eleven and Double Twelve to formulate online and offline sales promotion policies so as to expand sales.
All media reporter of Lanzhou daily, Zhao Wenrui