Gansu, which has witnessed the integration of civilizations on the Silk Road for thousands of years, is increasingly becoming a cultural coordinate that attracts the attention of the world with its magnificent historical depth, majestic natural creations and innovative cultural tourism practices.
Recently, an activity focusing on Silk Road cultural exchanges was carried out in Gansu in Gansu. Under the careful organization of Gansu Province Public Aviation Travel Group, dozens of foreign content creators with millions of fans from all over the world gathered in Gansu, TC from Jordan in China and YOYO in China, Wu Di's son-in-law in Russia, and Pessi in Shanghai and other creators from the Netherlands went deep into Pingliang, Wuwei, Zhangye and other places to start an in-depth experience journey of Silk Road culture across time and space, and promote in-depth dialogue and innovative practice of exchanges and mutual learning among civilizations.
In-depth experience: Touch the pulse of the Silk Road
This event is by no means a simple sightseeing check-in. Foreign creators went deep into the core node cities along the Silk Road to immerse themselves in the long history and modern vitality of Chinese civilization.
Wuwei: Science and technology empowerment, revitalizing the thousand-year-old Han and Tang dynasties. In Hexi Metropolis, foreign creators are immersed in the historical scene of "resurrection" using digital technology. The essence of Han culture, Tianma culture, and Liangzhou ci culture leaps in front of them in a tangible and tangible way, and the multimedia interaction makes them feel as if they have traveled through time and space, in ancient Liangzhou, and deeply felt the creative transformation and innovative development of China's excellent traditional culture.
Zhangye: Wonder and new fashion blend. The majestic magnificence of Zhangye's colorful Danxia amazed foreign creators. The Zhangye International Camping Base of Public Aviation Travel shows the perfect integration of traditional sightseeing and modern leisure. Experiencing the characteristic camping with complete facilities against the backdrop of the magnificent Danxia, foreign creators experienced the new form of cultural tourism in which man and nature coexist harmoniously.
Pingliang: Ask about Kongtong and understand the wisdom of the East. Climbing the famous Taoist mountain Kongtong Mountain, foreign creators were not only impressed by the majestic mountains, but also realized the profound philosophy of "the unity of nature and man" in Chinese culture in the mountaineering and asking questions in the ancient temple.
Dingxi: The ancient rhyme is long and the context is continuous. Foreign creators touched the historical imprints of Zhaoyang Mountain and Guiqing Mountain - cliff rock carvings, ancient temple bells, legends and inscriptions, and realized the profound heritage of the interweaving of nature and humanities in "Longzhong Little Jiangnan".
Longnan: Secret Tianchi, National Chapter. The clarity of Wenxian Tianchi and the culture of sharang dance, mask dance, and wine smacking allow foreign creators to immerse themselves in the living inheritance of ancient peoples, and the cultural resonance across languages is frozen by the camera.
Linxia: The Yellow River is magnificent and pulsating. Foreign creators galloped through the Three Gorges of the Yellow River, overlooking the majestic scenery of Bingling Gorge, Liujia Gorge and Yanguo Gorge, and experiencing the modern leisure charm of the Yellow River Three Gorges self-driving tour base. Relying on the golden resources of the Yellow River, it vividly demonstrates Gansu's innovative practice of promoting the deep integration of culture and tourism and creating a high-quality dynamic space.
Gansu's rich and diverse ecological secrets have made foreign creators linger, and they have personally experienced the excellent practice of ecological protection and green development in western China, becoming an unforgettable "natural oxygen bar" and a place of spiritual rest for this trip.
Global Resonance: The Digital Silk Road Connects the World's Hearts
With their unique perspectives and expressions, these foreign creators with a global vision and strong fan base share what they see, hear, feel and realize in Gansu to tens of millions or even hundreds of millions of audiences around the world in real time through social media platforms Douyin, Channels, Xiaohongshu, Kuaishou, Bilibili, YouTube, Titok, etc.
Stimulate overseas "Gansu fever". Topics related to the event quickly fermented on social media around the world, with hundreds of millions of views. Countless overseas netizens have "discovered Gansu" and "fell in love with Gansu" for the first time through the real, vivid and infectious lens language of foreign creators. The ancient Silk Road, magnificent natural landscapes, innovative cultural tourism experiences, and hospitable people have ignited their enthusiasm for visiting this magical land in person, and they have expressed their willingness to include Gansu in the "must-visit list of life".
Triggered domestic "rediscovery". The fresh shots and narratives of foreign creators are like a beam of fresh light cast on familiar scenery, which unexpectedly triggers a strong "reverse attraction" effect in China, greatly enhances the pride of local cultural tourism resources, and stimulates the desire of domestic tourists to explore the world "at their doorstep".
Build a new bridge between the people and the people. The creators are not only tourists, but also contemporary "digital camel caravans". Their lenses and words cross the barriers of language and culture, and convey the true appearance, development achievements and cultural charm of Gansu and even China to the world in a more down-to-earth and resonant way. This kind of people-to-people exchange based on real experience has laid a solid foundation for public opinion for the joint construction of the "Belt and Road".
Empowering development: the integration of culture and tourism injects new momentum
The "Global Vision and Dialogue with Gansu - Global Creators' Silk Road Cultural Discovery Journey" activity is an innovative measure of Gansu Gonghang Travel Group to promote the high-quality development of the cultural tourism industry and serve the national "Belt and Road" initiative.
New international marketing model: With the help of the "tap water" effect of top international content creators, the accurate, efficient and credible communication of Gansu cultural tourism brands on a global scale has been achieved at a very low marginal cost.
New impetus for product upgrading: The event deeply excavated and demonstrated the diverse values of Gansu's cultural tourism resources (history and culture, natural wonders, ecological health care, scientific and technological experience, outdoor leisure), and provided fresh samples and market demand feedback for continuously optimizing product supply and enriching tourism formats.
New practice of telling Chinese stories well: Through the personal experience and spontaneous dissemination of international friends, it shows the world a real, three-dimensional and comprehensive picture of western China, showing the eternal charm of Chinese culture and the development vitality of contemporary China.
New links between internal and external circulation: At the same time, it activates the international inbound tourism market and the domestic tourism market, promotes cultural tourism consumption, and injects new vitality into the economic development of Gansu and even the western region.
When lenses from all over the world focus on Gansu's ancient passes, colorful Danxia, Taoist fairy mountains and lush forests and seas, a new era of "Digital Silk Road" is quietly being paved. Gansu Gonghang Travel Group's collaboration with global content creators is not only a successful cultural tourism promotion, but also a far-reaching dialogue between civilizations. It proves that the rich historical and cultural heritage and magnificent natural resources, with the blessing of innovative expression and open-mindedness, can cross mountains and seas, resonate globally, and become a link connecting the hearts of people in different countries.
This "Global Vision and Dialogue with Gansu - Global Creators' Silk Road Cultural Discovery Journey" has opened up a broader path for Gansu cultural tourism to go to the world and the world to understand China. The story of the Silk Road, in innovation and integration, is being written a brighter new chapter.