On August 24, the five-day "City of Readers, Scholarly Lanzhou" 2025 Lanzhou Book Fair came to a successful conclusion at the Lanzhou Gymnasium, with more than 8,000 cultural and creative products exhibited, with a total of nearly 200,000 readers participating online and offline, and a total of 4.37 million yuan in sales at the main venue.

　　The scale is unprecedented, and many record highs have been reached

　　This book fair is guided by the Propaganda Department of the Gansu Provincial Party Committee, sponsored by Reader Publishing Group and the Propaganda Department of the Lanzhou Municipal Party Committee, undertaken by Gansu Xinhua Bookstore and the Propaganda Department of the Chengguan District Party Committee of Lanzhou City, and co-organized by the Gansu Provincial Library. The main venue consists of Halls A and B, which are nearly double the size of the exhibition in 2024, providing readers with a more spacious and comfortable viewing environment.

　　The book fair attracted more than 300 well-known publishing houses across the country to participate in the exhibition, exhibiting more than 30,000 kinds of books, covering various fields in ancient and modern China and abroad. More than 400 activities were held in the province, and more than 100 reading culture activities were held at the main venue, building a platform for readers to communicate with authors in depth. During the event, more than 8,000 cultural and creative products were exhibited, with nearly 200,000 online and offline readers participating, and the main venue received a total of about 78,000 readers, with a year-on-year increase of 95%.

　　Big names gather to lead the mainstream value

　　The book fair actively fulfilled its cultural responsibilities and played an active role in guiding mainstream values. The core area of the main venue focused on displaying a series of excellent publications that promote the core socialist values and reflect the spirit of the times, which have been highly recognized by the majority of readers.

　　At the main venue, many well-known writers such as Jing Yidan, Bi Shumin, and Ye Zhou brought new books to communicate with readers face-to-face, sharing many good words and sentences full of wisdom. In addition, activities such as Uncle Tank's children's book meeting and Mi Wu science comic sharing meeting have also attracted a large number of children and families to participate, truly achieving the reading promotion goal of "covering all ages and sharing by all people".

　　Benefiting the people and integrating local culture

　　The book fair launched a number of measures to benefit the people, including 3 to 6% off the whole book venue, stamp collection and check-in, and free tickets to scenic spots after spending 30 yuan, which effectively benefited readers and won praise from readers.

　　This year's book fair is deeply integrated into the local culture of Longyuan, and a Ganban book theme booth is set up, focusing on the exhibition of high-quality books and best-selling books from local publishing institutions such as Reader Publishing Group, showing the publishing strength of Gansu. At the same time, local brands such as Reader Cultural and Creative, Provincial Museum's "Oriental Secret Language", Sunan Yugu Cultural and Creative, and Xinhua Bookstore's self-developed cultural and creative were unveiled. Characteristic sections such as the check-in point of the former site of Rongsi Academy, the Silk Road Cultural Market, the Yellow River Cultural Market and the Longyuan Intangible Cultural Heritage Market were favored, further evoking the cultural memory of the citizens.

　　Special exhibitions empower innovative exhibition experience

　　This year's book fair has carefully created four special exhibitions: the National Illustration Biennale, the "Reader" Illustration Art Exhibition, the "World Unified" Qin Yin Exhibition, and the "The Little Prince" and his secret garden theme exhibition. The "Four Exhibitions Linkage" has built a bridge between books, periodicals, animation, games and culture and art, and the colorful cultural and creative works on display are deeply loved by readers, which not only creates a precedent for the national book fair to present special exhibitions, but also brings readers a cultural experience that is both artistic and intellectual.

　　The reporter learned that the holding of this book fair has attracted widespread attention from major domestic media, and more than 20 central, provincial and municipal media such as People's Daily, Guangming Daily, and China News Service have reported on the book fair in an all-round way.

　　As of 12 o'clock on August 25, more than 200 news articles of various types have been released; The topic "2025 Lanzhou Book Fair" has been read 6.4 million times on the whole network, and the popularity of social media topics continues to rise. Among them, topics related to the Douyin 2025 Lanzhou Book Fair have been viewed a total of 3.07 million times, and Xiaohongshu's notes related to the 2025 Lanzhou Book Fair have been viewed 386,000 times. On new media platforms such as Douyin and Xiaohongshu, exhibitors also shared the book fair shopping list, exhibition experience, reading experience and check-in photos, further enhancing the popularity and influence of the book fair. (Lanzhou Daily's all-media chief reporter Li Chao text/photo)