According to Ctrip's 2025 National Day Mid-Autumn Festival Tourism Report, Lanzhou's overall order volume increased by 12% year-on-year, 5 percentage points higher than the average of the northwest provincial capital

　　Foreign tourists stayed an average of 2.0 nights in Lanzhou, an increase of 0.3 nights year-on-year

　　National Day and Mid-Autumn Festival are celebrated together, and the "Yellow River Shore" has become a popular destination for tourists from all over the world. From the word-of-mouth of "the shore of the Yellow River is also very beautiful" to the beautiful expectation that "the Yellow River is beautiful, and it will be more beautiful in the future", Lanzhou has handed over a beautiful holiday report card with both "fireworks" and "poetic sense" cultural tourism supply. According to statistics, the city received a total of 6.6386 million tourists during the holiday, achieving a total tourism expenditure of 4.007 billion yuan, a year-on-year increase of 10.9% and 12.95% respectively on a comparable basis; Among them, more than 800,000 tourists were received for 5 consecutive days, and more than 900,000 tourists were received for 3 consecutive days.

　　According to the "Ctrip 2025 National Day Mid-Autumn Festival Tourism Report" released by Ctrip, Lanzhou, as the gateway to Gansu, saw a year-on-year increase of 12% in overall holiday orders, 5 percentage points higher than the average of the northwest provincial capital; Foreign tourists stayed an average of 2.0 nights in Lanzhou, an increase of 0.3 nights year-on-year, and the transfer station is transforming into a destination. The hotel order structure has been significantly optimized: the growth rate of high-star hotel orders has reached 18%, 8 percentage points ahead of low-star hotels, indicating that the "Yellow River Cultural Vacation" is pushing up the consumption level.

　　The scenic spot is running in an orderly manner and the popularity continues to "burst"

　　During the holiday, each scenic spot effectively responded to the impact of rainfall and the peak reception of scenic spots by refining passenger flow monitoring and early warning, optimizing queuing lines, adding tidal channels, and strengthening guidance and guidance, so as to ensure that the reception of scenic spots was orderly. On the whole, from cultural landmarks to natural landscapes, from ancient town blocks to cultural and museum venues, the popularity of global tourism is fully displayed.

　　The Yellow River theme scenic spot is still the first choice for tourists, with Chengguan District and Qilihe District accounting for more than 75% of the total reception volume. Among them, Jinchengguan, Yellow River Tower and other scenic spots continue to be popular, showing the three-wheel drive of "museum + Yellow River night tour + light outdoor", and the Jinchengguan along the river scenic spot received a total of 912,800 people, with a single-day peak of more than 160,000 people on October 4. In particular, in addition to the "Big Lanzhou" light show, the Yellow River Tower Scenic Area has also launched a series of cultural interactive activities such as "Flying Dance on the Drum", "Costume Tumbler", "Clown Interaction", "Dialogue with Li Bai" and "Carved Gourd Intangible Cultural Heritage Display", with a peak of 13,300 people receiving people in a single day. The popularity of the "Night Tour of the Yellow River" project has not diminished, and the combined search popularity of "Yellow River Cruise + Sheepskin Raft + Light Show" has increased by 200% month-on-month compared with before the holiday, becoming a traffic password to retain overnight tourists.

　　Cultural and natural landmarks work together. With the "Yellow River Culture" as the core, Jinchengguan connects intangible cultural heritage display and folk experience, and the "Lanzhou Cultural Tourism and Consumption Promotion Mass Literary and Art Exhibition to Celebrate the 76th Anniversary of the Founding of the People's Republic of China" is staged every day in the Cultural Square of Jinchengguan Scenic Area, and more than 1,000 performers and crew members of 110 mass literary and artistic teams bring chorus, instrumental music and intangible cultural heritage skills to citizens and tourists every day, attracting tourists to experience Lanzhou's historical heritage.

　　At the same time, Lanzhou Old Street launched the "Desert Silk Road, Dream Back to the Golden City" performance, vividly reproducing the thousand-year-old picture of the Silk Road, combined with NPC interaction to enhance tourist participation, the "Haoyue in the Sky, Praise the Chapter" Mid-Autumn Festival special event attracted nearly 40,000 tourists, received a total of 941,600 tourists during the holiday, and revenue exceeded 23.6 million yuan. Lanzhou Wildlife Park's special activities have driven a surge in popularity, receiving more than 17,000 tourists per day during peak periods.

　　Transportation empowers the ancient town to rejuvenate. The S103 Shiqing Highway was officially opened to traffic, connecting two ancient towns with a highway, realizing a stroll in the Shichuan Ancient Pear Garden in the morning and a visit to Qingcheng Ancient Town in the afternoon to experience the history, driving a significant increase in tourists in Qingcheng Ancient Town and Shichuan Ancient Pear Garden.

　　Among them, Qingcheng Ancient Town Scenic Area not only held an intangible cultural heritage week, carried out rich cultural and tourism activities such as North Lion performances, paper-cutting exhibitions, and Qingcheng minor performances, but also held a lively agricultural product market, attracting many tourists to participate. During the holiday, Qingcheng Ancient Town received more than 10,000 tourists in a single day, and the Ming and Qing dynasties and folk activities in the ancient town became the focus of tourists.

　　Cultural and museum venues continue to be hot. With its rich collection and creative cultural creativity, the Gansu Provincial Museum continues to maintain a hot trend that is difficult to find, and the passenger flow of cultural and museum venues such as Gansu Bamboo Slip Museum and Lanzhou Museum has grown steadily, and "visiting museums and buying characteristic cultural and creative products" has become the new normal of holidays. In addition, the city's 10 paid scenic spots have achieved a total of nearly 15 million yuan in ticket revenue during the holiday, and 16 key monitoring scenic spots have received more than 2.1 million tourists, and the "leading drive" effect of core scenic spots is significant.

　　Characteristic cultural tourism activities light up the double festival

　　During the holiday, the city focused on the theme of "Celebrating the National Day and Welcoming the Mid-Autumn Festival", linking public cultural venues, scenic spots, and business districts in the whole area, planning and carrying out 341 cultural and tourism activities such as mass literary and artistic performances, intangible cultural heritage displays, calligraphy and painting exhibitions, and ancient style interactions, directly benefiting 818,000 citizens and tourists, with a diversified cultural tourism supply of culture + nature + experience, which not only allows tourists to feel the warmth of the market of "fireworks Lanzhou", but also shows the humanistic charm of "poetic Lanzhou".

　　During the long holiday, focusing on the theme of "the shore of the Yellow River is also beautiful", the Yellow River Building, Ink Danxia and Lanzhou Center (Fengqi Dahan) and other business districts were linked to create a compound scene of day tour + night entertainment, culture + consumption, and launched 29 interactive activities to promote consumption upgrading with the integration of "cultural tourism +". Among them, the ink Danxia Scenic Area launched the "Danxia's Lychee" ancient style tour, tourists can feel the dual charm of "natural wonders + cultural interpretation", and "Dancing Horse Danxia" performed 28 times, attracting 12,200 audiences. At the same time, souvenirs "bring fire" local characteristics, Lanzhou beef ramen, special three fortress tea ceremony, and Yellow River cultural theme cultural and creative products have become the "must-bring list" for tourists, and local characteristic products and cultural tourism consumption are deeply integrated to further release the potential of holiday consumption.

　　Lanzhou's cultural tourism volume "broke the circle"

　　This holiday, Lanzhou cultural tourism is not only "offline hot", but also "online fire". People's Daily Online, CCTV, Xinhua News Agency, Phoenix.com and provincial and municipal mainstream platforms are updated on a daily basis to report on Lanzhou's cultural tourism activities "all-weather and all-scene", forming a "phenomenal-level" communication momentum of central media + provincial media + municipal media linkage and full coverage of graphic short video live broadcasts.

　　Among them, CCTV reported on the Lanzhou cultural tourism market 8 times in golden columns such as "News Network", "Consumer Proposition" and "Morning News World" and CCTV news clients, from "Lanzhou drums and canned tea intangible cultural heritage experience on the bank of the Yellow River" to "the brilliant scenery of ink Danxia Scenic Area", showing the highlights of Lanzhou's cultural tourism from multiple angles. Major media have presented Lanzhou's urban style and holiday atmosphere in an all-round way through graphic reports, short videos, live broadcasts and other forms, and related topics have been on the regional hot search many times. Netizens have left messages saying "I want to go to Lanzhou to see the Yellow River and eat ramen", and the brand influence of the city of "the Yellow River is also very beautiful" has been further expanded, forming a "phenomenal" communication effect.

　　In order to ensure that tourists "play with peace of mind and swim comfortably", the Lanzhou Municipal Bureau of Culture and Tourism deployed in advance, and all staff of the cultural tourism system performed their duties on duty to strengthen the supervision and service guarantee of the cultural tourism market.

　　It is understood that a total of 2,033 inspection and law enforcement personnel were dispatched during the 8-day holiday, 913 cultural and tourism enterprises, places and scenic spots were inspected, 151 hidden dangers were investigated, 144 were rectified, and 7 were rectified within a time limit. At the same time, a rapid response mechanism for tourism complaints has been established, and all holiday travel-related complaints have been properly handled, and the response is timely and resolved in place. During the holiday, there were no tourism-related safety accidents in the city, no major tourism complaints were received, and no major tourism-related public opinion occurred, and the overall operation of the cultural tourism market was safe, stable and orderly, creating a reassuring consumption environment and tourism atmosphere for tourists. (Reporter Li Chao)