Start with a bowl of noodles and move towards a chain. Recently, the Lanzhou Municipal Bureau of Commerce organized the application and selection of the 2025 Lanzhou Beef Ramen Industry Development Special Fund Project. After the recommendation of the county-level commerce department, expert review and comprehensive evaluation, it was finally determined that 9 enterprises would receive industrial project support in 2025.
This batch of enterprises covers many key links such as food supply, catering operation, talent cultivation, and prepackaged food, including Lanzhou Jinweide Beef Ramen Service Co., Ltd., Gansu Yijiu Yiwu Catering Management Co., Ltd., Lanzhou Yihai Trading Co., Ltd., Gansu Spicy King Catering Management Co., Ltd., Gansu Jinxiang Grain and Oil Group Co., Ltd., Lanzhou Xishao Food Technology Co., Ltd., Gansu Sibo Lake Flavor Industry Co., Ltd., Lanzhou Xiangyang Food Co., Ltd., and Gansu Xinyi Industrial Co., Ltdand other representative enterprises in the industrial chain, marking that Lanzhou's beef ramen industry is moving from a "single point breakthrough" to a new stage of "system upgrading".
Spicy King Beef Ramen Store
From "a bowl of noodles" to "a chain" transformation and upgrading
Among the selected companies, Gansu Laziwang Catering Management Co., Ltd., which has only been established for 5 years, has "emerged" and has become a model for promoting the branding and standardization of Lanzhou beef ramen. Since its establishment in 2020, Spicy King has rapidly expanded to the whole country, starting from the northwest, and has successfully deployed overseas stores in Malaysia and Indonesia in Southeast Asia. By the end of 2024, the total number of stores nationwide will exceed 480, and flagship stores selling an average of more than 3,000 bowls per day have become the norm in Guiyang, Xi'an, Nanchang and other places.
"We are not only market participants, but also co-builders of the industry." Zhong Yi, co-founder and general manager of Spicy King, said, "Through standardized store operations, unified food quality control and modern brand marketing system, we are promoting the transformation of Lanzhou beef ramen from traditional snacks to modern catering services. "At the beginning of 2025, Spicy King will start the construction of a halal food factory in Xi'an to realize the automation upgrade of the supply chain and lay a solid foundation for large-scale development.
Spicy King Beef Ramen Outside the Province
Zhong Yi said frankly that it was "of great significance" to be selected for the support list of industrial development projects: "This is not only an affirmation of our development path, but also a heavy responsibility." He said that the support funds will focus on three directions: core product technology research and development, intelligent upgrading of production equipment, and the introduction and training of professional talents to continuously enhance the core competitiveness of enterprises.
Facing the future, Spicy King proposed a three-wheel drive strategy of "supply chain + talent training + market expansion", and is committed to building a complete industrial closed loop - upstream: to build a central kitchen and supply chain system that meets halal standards to ensure stable raw material quality and authentic flavor; Midstream: Prepare for the establishment of a professional beef ramen training school, systematically train ramen technicians, store management and operation service talents; Downstream: Focusing on Guiyang, Hangzhou, Xi'an, and Henan, establish regional operation centers to promote clustered and refined market layout.
Build a solid upstream supply chain to empower the "source of living water" for the industry
If the spicy king represents an innovative breakthrough in the middle and lower reaches of the industrial chain, then Gansu Jinxiang Grain and Oil Group Co., Ltd. highlights the role of the "ballast stone" of the upstream supply chain. As a leading enterprise in agricultural industrialization in Gansu Province and Lanzhou City, Jinxiang Grain and Oil has a vegetable oil production line with a daily processing capacity of 180 tons of raw materials, a refining line with an annual processing capacity of 24,000 tons, and a perfect quality inspection system.
Jinxiang grain and oil production and processing line
"We have long been an important part of the Lanzhou beef ramen industry chain." Yang Wenhui, head of sales of the company, said that since 2023, the company has established cooperation with the Lanzhou Beef Ramen Industry Association to stably supply high-quality rapeseed oil and other core ingredients for many chain stores. "A bowl of good noodles is inseparable from a spoonful of good oil. We insist on using local high-quality rapeseed to restore the authentic flavor. ”
After receiving project support this time, Jinxiang Grain and Oil will further give full play to its upstream advantages and focus on two major directions: first, actively participate in platforms such as "Lanzhou Beef Ramen Industry Overseas Economic and Trade Docking Activities" to deepen industrial chain coordination; The second is to rely on product quality and production standards to provide high-quality core ingredients for overseas Lanzhou beef ramen restaurants to help local brands "go global" strategy. "We will provide a solid guarantee for the inheritance and development of the 'golden signboard' of Lanzhou beef ramen, so that the authentic taste can go further." Yang Wenhui said. (Reporter Zhao Wenrui)