The 2025 Lanzhou Winter and Spring Cultural Tourism Promotion Activities were officially launched recently, focusing on the five major sections of "Huiyu, Huizhu, Huiyan, Huiyou, and Huihang", focusing on 120 185 public cultural activities, 26 preferential policies for scenic spots and travel agencies, and encrypting the network of flight routes in the province to create a "golden season" of winter and spring cultural tourism integrating cultural immersion, leisure and vacation, and convenient travel.
"Night tour of the Yellow River" is a must-have project for Lanzhou's winter and spring tourism
Ink Danxia Scenic Area has launched many discounts
All kinds of characteristic cultural venues attract tourists
Hui Yu
Wonderful activities unlock the winter and spring cultural journey
During the event, the city will launch many wonderful public cultural activities, covering exhibitions, intangible cultural heritage experiences, reading for the whole people and other forms. Among them, the theme tour of "Jincheng Lecture Hall", a national reading brand activity jointly launched by the Propaganda Department of the Lanzhou Municipal Committee of the Communist Party of China and the Lanzhou Municipal Bureau of Culture and Tourism, will continue to present a number of wonderful lectures such as "Good Family Style Comes from High-quality Family Training and Family Education", "The Confidence of Cultural Self-confidence: The Value of the Times of China's Excellent Traditional Culture", "Trace the Four Libraries of Literature, and Appreciate the Beauty of Classics", aiming to further enrich the spiritual and cultural life of the grassroots masses and contribute to the construction of reading for the whole people in Lanzhou. In addition, the series of lectures on health by Chinese medicine under the name of "Jincheng Lecture Hall" will continue to provide a number of wonderful lectures.
As an important carrier of Lanzhou's traditional culture, the annual Lanzhou Spring Festival Cultural Temple Fair will be held on February 17, 2026 (tentative), during which not only the sonorous and mighty Lanzhou Taiping Drum, Lion Dance, Xigu Army Nuo Dance and other wonderful programs will be unveiled, but also unique intangible cultural heritage project displays will be staged one after another, and there will be special opera performances in a cycle. These wonderful activities will be launched simultaneously online and offline, aiming to further enrich people's spiritual and cultural life, let everyone feel the strong flavor of the New Year during the Spring Festival, promote the inheritance and development of traditional culture, and continuously enhance the popularity and reputation of Lanzhou.
Since 2003, the Lanzhou Spring Festival Cultural Temple Fair has been successfully held for 23 sessions, which not only greatly enriches the festival cultural life of citizens, but also an important platform for displaying and inheriting the intangible cultural heritage of Lanzhou and even Gansu, and has now developed into an indispensable cultural event for Lanzhou citizens during the Spring Festival. In recent years, on the basis of retaining the essence of traditional culture, the Lanzhou Spring Festival Cultural Temple Fair has continuously integrated modern innovative elements, making the temple fair activities more colorful and attracting more young people to participate.
Every Lantern Festival, it is indispensable to guess lantern riddles. Guessing lantern riddles is a traditional Chinese folk entertainment activity that is deeply loved by the majority of lantern riddle lovers. On March 3, 2026 (tentative), Lanzhou Cultural Tourism will present a well-crafted traditional cultural feast for the general public and tourists - the Lantern Festival large-scale lantern riddle prize guessing activity, during which thousands of riddles covering traditional culture, local folklore, party history, historical figures, animals, idioms and other rich content will be unveiled, creating a happy and peaceful festival cultural atmosphere for the general public.
"These wonderful activities are not only the key starting point for activating the vitality of urban cultural tourism in winter and spring, but also an important practice to highlight regional characteristics and empower people's livelihood and well-being." The person in charge of the Lanzhou Municipal Bureau of Culture and Tourism said: "From the perspective of cultural inheritance, through intangible cultural heritage performances, folk experiences and other special projects, the excitement of Lanzhou Taiping drums, the ancient charm of sheepskin rafts, and the elegance of lily culture are integrated into the winter scene, which is not only the spiritual traceability of the Yellow River culture and the Silk Road civilization, but also injects the vitality of the new era into traditional culture." From an economic point of view, the event connects the whole chain of 'food, housing, travel, shopping and entertainment', which will directly drive the consumption of catering, accommodation, transportation and other related industries. From the perspective of people's livelihood temperature, the design of activities for the dual subjects of citizens and tourists not only enriches the winter spiritual and cultural life of the local people, enhances the happiness of the people, but also vividly shows Lanzhou's urban image of 'not cold in winter and always warm' with the cultural tourism experience of 'near and far', which will surely provide strong support for Lanzhou to build a strong cultural city and build a tourism hub city in the northwest, and write a more brilliant new chapter in winter and spring of 'the Yellow River is also very beautiful' in the interweaving of fireworks and cultural flavor. ”
Huizhu
Star-rated hotels have launched a series of special offers
With the hot development of Lanzhou's winter and spring cultural tourism activities, the city's star-rated hotels have simultaneously launched a number of "discount + special" series of measures to benefit the people, striving to activate the off-season market with a combination of price advantages and special services, provide tourists and citizens with a cost-effective winter travel experience, and help the city's cultural tourism economy "not weak in the off-season".
It is understood that the special offer covers more than 10 star-rated hotels such as Lanzhou Feitian Hotel, Ningwozhuang Hotel, and Crowne Plaza, and the preferential content covers multiple scenarios of "accommodation, food and entertainment". On the one hand, many hotels have launched a promotional policy of 10%-30% reduction in winter room rates, and some high-end hotels have also launched flexible plans such as "consecutive stay discounts" and "family packages", and there are also discounts for guests who stay for more than 3 consecutive days with a free buffet breakfast for two.
On the other hand, the superposition of special services has become a highlight - some hotels have launched linkage discounts such as "hotel + scenic spot tickets" and "accommodation + Yellow River cruise packages" in combination with the theme of winter and spring cultural tourism, aiming to meet the diverse needs of tourists coming to Lanzhou. In addition, many hotels have also launched catering specials such as "Chinese New Year's Eve's Eve Dinner Pre-sale" and "Winter Health Package", as well as value-added services such as free airport pick-up and drop-off, late check-out, etc., to further enhance the consumer experience.
"The 'discount + special offer' of star-rated hotels is not only a market strategy to cope with the traditional off-season of winter and spring, but also a positive action to actively integrate into the overall development of urban cultural tourism." The relevant person in charge of the Municipal Bureau of Culture and Tourism said that by lowering the consumption threshold and enriching the service supply, it not only provides tourists with the choice of "living well and having a good time", but also drives the consumption of surrounding catering, shopping and other consumption through "attracting customers with price and retaining customers with quality", forming a consumption linkage effect of "hotel-scenic spot-city", and further warming up the consumption heat of "living in Lanzhou, tasting culture, and appreciating winter charm" in winter and spring.
Hui Yan
"Huimin performance + immersive experience" is a good show
This winter, Lanzhou's performing arts market has not only appeared elegant art performances one after another, but also resident immersive tourism repertoire has continued to be staged. Among them, on November 7, 28, and December 28 (tentative), the Lanzhou Grand Theatre will successively present the audience with three high-quality symphonic concerts in the Lanzhou Concert Hall, the "Pearls of the Sea" series - forgotten masterpieces, the "Classics" series - "Beethoven 255", and the 2026 New Year's Concert, further creating a cultural atmosphere in the city, enriching the spiritual life of the masses, and playing an active role in serving people's livelihood with elegant art.
At the same time, during the Spring Festival, the Ink Danxia Scenic Area will carry out intangible cultural heritage projects such as social fire, Yongdeng stilts, Lanzhou Taiping Drum, and New Year's lion dance, and a professional team will be invited to provide tourists with an immersive interactive experience through live performances, interactive experiences, cultural explanations and other forms, so that everyone can feel the temperature and depth of traditional folk culture up close.
In addition, all counties and districts will also hold a series of wonderful performing arts activities such as New Year's concerts, performances to benefit the people, opera into the community, and New Year's Eve songs, striving to allow the general public and tourists to enjoy a high-quality artistic feast, effectively enhance the people's sense of gain and happiness, and make Lanzhou's winter and spring bloom with a more unique cultural charm.
Hui You
The scenic spot discount shows the beauty of Jincheng's landscape and humanities
The scenery of Lanzhou's winter and spring has a unique charm - the ice of the Yellow River and the city lights complement each other, and the historical relics are even thicker in silver. This time, the 26 preferential policies launched by major scenic spots and travel agencies are full of sincerity, showing the natural beauty and cultural heritage of the ancient Jincheng.
Among them, the Yellow River Tower Scenic Area launched the "Double Eleven" promotional activities, including a single climbing ticket of 19.9 yuan, a double climbing ticket of 38.8 yuan, two large and one small climbing tickets of 48.8 yuan, and a large and small climbing ticket of 29.9 yuan. From November 1st to 11th, the promotional live broadcast will be broadcast once a day (9:00-12:00), and 100 tickets will be released for each ticket type every day, so you can enjoy flash sale specials as soon as possible.
From November 1, 2025 to March 10, 2026, tickets for Qingcheng Ancient Town Scenic Area will be discounted at half price; From September 11, 2025 to February 28, 2026, Zhutuo Mountain Scenic Area will launch a discount of 9.9 yuan for tickets; As of December 31, the Hobbit Fairy Tale Ice and Snow Park in Qiyun Pastoral Town provides free admission discounts for children under 1.2 meters, the elderly over 70 years old, active soldiers, veterans, firefighters, reporters, disabled people, and Longyuan talents.
In addition, 8 travel agencies, including Gansu Yuechuan Travel Agency, Gansu Chuanhai Travel Co., Ltd., and Gansu New Airlines International Cultural Tourism Co., Ltd., have also launched many discounts such as "95% off Ganqing Ring Line" and accommodation upgrades to Ctrip 4 diamonds.
Huihang
New routes + provincial flight network open the "air corridor"
In the upcoming winter season, according to the characteristics of the Gansu cultural tourism market of "hot in summer and hot in winter", Gansu Civil Aviation Airport Group has opened 5 new long-distance serial flight routes connecting Hexi through Lanzhou in Longdong on the basis of the original two serial flight routes in the province, further solving the problems of poor business travel and insufficient tourism convenience in the province, not only building an "air bridge", but also forming a superimposed effect with the province's winter and spring scenic spot ticket half-price, star-rated hotel discounts, free transportation and other policies to benefit the people, so that "winter travel to Gansu" Truly realize the "beautiful scenery + affordable" two-wheel drive.
In particular, in this winter and spring, Lanzhou Cultural Tourism has prepared three exclusive gift packages for all tourists with boarding passes: "Half-price Gift for Scenic Spots", "Star-rated Accommodation Heart-warming Gift" and "Boutique Route Exclusive Gift". Among them, the first gift package is a half-price gift for a tour of the scenic spot, and tourists can enjoy a 50% discount on tickets by holding a boarding pass to visit the Ink Danxia Tourist Scenic Area, climb the Yellow River Tower, stroll in Qingcheng Ancient Town, experience the "Night Tour of the Yellow River" project, and watch the live performance of "Dayou Lanzhou". Gift package 2 is a heart-warming gift for star-rated accommodation. Tourists who stay at Lanzhou Hongyun Hotel, People's Hotel, Jingu Hotel, Friendship Star Hotel, and Baiyun Hotel with boarding passes can enjoy a special discount of 70% on the store price on the same day; If you stay in star-rated hotels in the city, you can enjoy a discount of 80% on the store price. Gift package 3 is an exclusive gift for boutique routes, and tourists with boarding passes can enjoy an exclusive 80% discount on the store price of the "Pure Play 0 Shopping" Lanzhou boutique one-day tour route launched by Lanzhou Xindu International Travel Agency.
It is understood that the 7 intra-provincial flight routes implemented in the winter and spring season of 2025, with the Lanzhou Airport hub as the core, innovatively adopt the "series flight" and "circumference flight" mode, just like building an efficient "air bus" system over Gansu - connecting Lanzhou, Jiayuguan, Jinchang, Zhangye, Longnan, Qingyang and Dunhuang 7 cities, compressing the land journey of 8 to 10 hours in the past to 1.5 to 2.5 hours of air flight, completely solving the travel problem of "long brigade and short travel" in Gansu. (Reporter Li Chao)