On November 5, the Lanzhou Supply and Marketing Yellow River Customs Line Store Department, which was invested, constructed and operated by Lanzhou Agricultural and Sideline Local Products and Daily Miscellaneous Products Company, an enterprise directly under the Municipal Supply and Marketing Cooperative, was inaugurated. This not only adds a new scene of characteristic services to the Baili Yellow River style line, but also builds a new bridge of urban-rural linkage of "agricultural products into the city and cultural tourism empowerment".
The opening of the Lanzhou supply and marketing Yellow River style line store department attracted many tourists and citizens
The opening of the store department is an exploratory measure for the Municipal Supply and Marketing Cooperative to introduce the characteristic agricultural products of "sweet" and "orchid" into the core scenic spot. The store department uses the dual-channel operation model of "on-site sales + live streaming" to display and sell 116 selected products in 6 categories. There are not only Lanzhou lilies, Anning white phoenix peaches, Yongdeng bitter water roses and other "sweet" and "orchid" characteristic agricultural products, but also tourism souvenirs, intangible cultural heritage arts and crafts, landmark snacks and cultural and creative products that integrate the cultural elements of the Yellow River to meet the diversified needs of tourists.
The Municipal Supply and Marketing Cooperative has established a full-chain control system of "field directly to scenic spots", strictly controlling product quality and price from planting source to terminal sales to ensure that tourists can buy safe and affordable agricultural and sideline products. The store department also specially launched the "Northwest Specialty Purchasing and National One Drop Delivery" service, so that the "taste of Jincheng" can spread to all parts of the country with tourists. (Reporter Ma Yanling)