Recently, the beautiful Yellow River has ushered in a group of special guests - media representatives from Qinghai, Sichuan, Gansu, Ningxia, Inner Mongolia, Shaanxi, Shanxi, Henan, Shandong and other nine provinces (regions) along the Yellow River, who gathered at the exchange symposium on "Media Along the Nine Provinces (Regions) along the Yellow River to See the Integrated Development of Culture and Tourism - Lanzhou Tour" with common concern for the mother river and the cultural treasures of their respective provinces. Accelerate the development of cultural exchanges and cooperation in the Yellow River Basin, and use pen tips and lenses to make the Yellow River culture "live" and "fire".

　　Media linkage to draw concentric circles for the development of cultural tourism

　　The research team conducted a three-day in-depth research on core topics such as the high-quality development of Lanzhou's cultural industry, regional economic innovation practice, and the effectiveness of ecological protection in the Yellow River Basin.

　　In three days, the media research group of nine provinces (regions) along the Yellow River divided into two routes and successively entered the Yellow River Building, Gansu Provincial Museum, Dazhong Lane Xinguang Night Market, Ink Danxia Scenic Area, Shuping Food Industrial Park, Reader Publishing Group and Jinchengguan Yellow River Cultural Tourism Block. The reporters of the research team shared their research and experience in real time, built a matrix effect of "one visit, whole basin communication", and jointly drew concentric circles for the integrated development of culture and tourism. This not only allows more people to see the transformation and transformation of Lanzhou, feel the unique charm and development potential of the city, but also condenses the joint force of the coordinated development of cultural tourism along the Yellow River Basin.

　　Hua Yanbing, director of the Shanxi Evening News, said: "I was deeply impressed by the Zhongshan Bridge, known as the 'first bridge of the Yellow River in the world', and after nightfall, this century-old iron bridge was lit up with warm yellow lights, echoing the ancient buildings on Baita Mountain on the opposite bank like a golden palace, forming a river night view that combines classical and modern." Standing on the bridge, looking at the neon of the city to the south and the volcanic colors of the lights to the north, it seems to be at the intersection of history and the future, which makes me truly feel the unique calmness and temperature of this city. ”

　　It can be said that when the media of the nine provinces (regions) join hands to tell the vivid story of the Yellow River with lenses and words, the Yellow River in people's eyes is no longer a simple geographical river, but a long river of civilization carrying ecology, culture, development and people's emotions.

　　Promote the integration of culture and tourism and urban development to resonate at the same frequency

　　The exchange symposium was the last activity of the "Lanzhou Tour", and all parties focused on topics such as the protection and inheritance of the Yellow River cultural heritage, the integration and innovation path of the cultural and tourism industry, the new practice of regional economic linkage development, and the construction of cross-regional media resource synergy mechanism for in-depth discussion and experience exchange.

　　In recent years, as the only provincial capital city where the Yellow River passes through the city, Lanzhou has become a well-known "capital of the Yellow River in the west and a famous city of Silk Road landscapes" at home and abroad. Since the beginning of this year, Lanzhou has comprehensively promoted the construction of a strong cultural city and a strong tourism city, and the number of tourists and total tourism expenditure in the city have continued to maintain double-digit growth, and the influence, competitiveness and reputation of Lanzhou's cultural tourism have been greatly improved. Behind the exciting achievements is the overall planning of the municipal party committee and the municipal government, the unity and courage of all departments and districts and counties directly under the city, the simplicity, kindness and hospitality of the people of Lanzhou, and the accumulation of Lanzhou culture, Lanzhou beauty, and Lanzhou food.

　　"I hope that with the help of the communication power and influence of the media in the nine provinces (regions) along the Yellow River, we will jointly tell the story of the Yellow River in the new era, so that Lanzhou's 'Yellow River business card' will be brighter and the 'cultural IP' will be louder." At the meeting, He Wei, member of the party group and deputy director of the Lanzhou Municipal Bureau of Culture and Tourism, introduced the basic situation and achievements of Lanzhou's cultural tourism development in recent years. He said: "As the only provincial capital city where the Yellow River passes through the city, Lanzhou is an important birthplace and display window of Yellow River culture. In recent years, Lanzhou has been based on the urban positioning of 'the shore of the Yellow River is also beautiful', relying on characteristic cultural tourism IPs such as Zhongshan Bridge, Yellow River Mother Sculpture, and White Pagoda Mountain, and has launched immersive experience projects such as 'night tour of the Yellow River' and 'water cruise' to promote the integration of culture and tourism and urban renewal at the same frequency. ”

　　Activate the vitality of cultural tourism development in cities along the Yellow River

　　At the meeting, media representatives from Qinghai, Sichuan, Shaanxi, Shandong, Henan and other provinces (regions) along the Yellow River shared their valuable experience in the innovative practice of cultural tourism cooperation, and expressed their ardent hope to further activate the vitality of cultural tourism development in cities along the Yellow River with practical actions. Among them, Ding Jing, member of the Party Committee of Lanzhou Daily and editor-in-chief of Lanzhou Daily, delivered a speech as a representative of the host media.

　　"As the only provincial capital city where the Yellow River passes through the city, Lanzhou is not only a 'living carrier' of Yellow River culture, but also a 'test field' for the integration of culture and tourism." She said, "We continue to innovate the 'media + cultural tourism' communication model, through short video matrix, live interviews and other forms, continue to increase the drainage and heat of local phenomenal cultural tourism IPs such as night tours of the Yellow River, and fully integrate youthful expressions in news reports, so as to promote local cultural tourism brands such as Lan Xiaowu series of cultural and creative and ink Danxia scenic spots to continue to break the circle." These practices make us deeply realize that to tell the story of the Yellow River well, the media must not only be a recorder, but also a connector and communicator. ”

　　Ding Jing suggested that the media of the nine provinces and regions should work together to open the Yellow River culture sharing material library, jointly plan and select reports with the Yellow River culture as the core content, and present the diverse aspects of the Yellow River culture from a differentiated perspective. Relying on the advantages of their respective platforms, we will further explore the integration model of "short video + live broadcast + offline activities", work together to play the role of traffic engine, and establish targeted topics for precise diversion of cultural tourism projects along the Yellow River, so that the good scenery of the Yellow River can empower and add value to the cultural tourism industry.

　　She said: "The story of the Yellow River needs to be written jointly by nine provinces and regions; The development of cultural tourism is inseparable from the resonance of the media. Lanzhou Daily is willing to work with everyone to make the Yellow River culture more palpable, make cultural and tourism cooperation more heartfelt, and jointly paint a magnificent picture of ecological protection and high-quality development of the Yellow River Basin. ”

　　Tell the whole network the vivid and vivid story of the Yellow River

　　Zhang Xiaoyan, deputy editor-in-chief and director of the editor-in-chief of Qinghai Radio and Television Station, said that the media linkage of the nine provinces (regions) along the Yellow River has gained a lot, which not only builds an exchange platform for cultural and tourism cooperation in cities along the Yellow River, allows everyone to talk about the friendship of the Yellow River in the beautiful Lanzhou, but also allows media people along the Yellow River cities to conspire to deepen media cooperation and a new chapter in the development of cultural tourism, and work together to draw a magnificent picture of the protection and high-quality development of the Yellow River in the new era.

　　Yu Xing, deputy editor-in-chief of Sichuan Cover Media Co., Ltd., said in his speech: "From the cultural context of the Yellow River Tower to the ecological picture scroll of the Grand Canyon, from the popularity of cultural and creative explosives to the rise of fireworks in the night market block, Lanzhou is using the integration of culture and tourism as the pen and the Yellow River as the ink to depict the development picture of the new era." This visit spanning nine provinces (regions) not only allows more people to see the transformation and transformation of Lanzhou, but also condenses the joint force of the coordinated development of cultural tourism along the Yellow River Basin, so that the story of the Yellow River can glow with more lasting vitality in the new era. ”

　　Peng Chunfeng, deputy editor-in-chief of Shandong New Yellow River Client, focused on "technology empowering cultural tourism communication" and shared a number of successful all-media reporting cases. He said: "The Yellow River culture is an important symbol of Chinese civilization, so the 'Yellow River Cultural Puzzle' model we have realized through a variety of communication methods has also aroused widespread resonance. In the next step, we plan to carry out more in-depth cooperation with brother media, strive to tell vivid and vivid Chinese stories to the whole network, and continuously enhance the international influence of Yellow River culture. ”

　　"This symposium not only showcased the achievements of Lanzhou's cultural tourism, but also successfully built a media platform for exchanges along the Yellow River, condensing strength for the coordinated development of cultural tourism in the Yellow River Basin and telling the story of the Yellow River." Shen Yunfei, deputy general manager of Gansu Branch of China News Development Co., Ltd., said, "These valuable insights and suggestions are a new starting point for deepening cooperation along the nine provinces (regions) along the Yellow River, and in the future, I hope that cities along the Yellow River can use the Yellow River as a link to make the Yellow River culture 'live' and the cultural tourism along the Yellow River 'fire' in resource sharing, brand co-construction and market development." ( Li Chao, chief reporter of this newspaper)