On November 18, the reporter learned from the Lanzhou Municipal Bureau of Agriculture and Rural Affairs that since the beginning of this year, the city has achieved online retail sales of agricultural products of 4.68 billion yuan, a year-on-year increase of 9.9%. The public brand value of Lanzhou Plateau summer vegetables is 32.87 billion yuan.

In recent years, the city has further promoted the action of "Ganwei out of Longlong and going to sea", expanded brand publicity and promotion, and enhanced the brand value and influence of "Ganwei". Some agricultural product business entities and e-commerce platforms have launched "sweet" agricultural products to let more urban residents understand Lanzhou's high-quality agricultural products, so that Lanzhou lilies, plateau summer vegetables, bitter water roses, soft pears and other "sweet" products are well received by consumers and have entered the tables of thousands of households.

This year, Yuzhong Chinese cabbage and Lanzhou lily were selected into the regional public brand catalog of China's agricultural products, 5 products were selected as national famous and excellent new agricultural products, 51 public brands and corporate brands of "sweet" agricultural products in the city, and a total of 450 agricultural products (11 geographical indication agricultural products) were identified. (Reporter Zhang Wanhong)