On January 19, the reporter learned from the Lanzhou Municipal Bureau of Agriculture and Rural Affairs that at the "Ganwei" market expansion and consumption promotion New Year's goods fair held in Lanzhou Gymnasium, more than 200 characteristic agricultural products from 19 enterprises in our city made a stunning appearance and were favored by consumers.
At the market, Lanzhou lilies, soft pears, bitter water roses, as well as Dingxi wide powder, Gannan yak, Dongxiang tribute sheep, Longnan olive and other characteristic "sweet" agricultural products are dazzling, which is dizzying. The reporter noticed that the products here cover rice, flour, grains and oils, melons, fruits and vegetables, meat, poultry, eggs and milk, snacks and drinks, nuts and grains, special gift boxes, etc. The scene was crowded, and citizens stopped to ask about the price, rushed to taste it, and the enthusiasm for consumption was high. The live broadcast team of special agricultural products also carried out online live broadcasts to introduce relevant product information and preferential measures, so that audiences who could not be present could "go to the market" and conveniently purchase authentic "sweet" agricultural products.
According to the relevant person in charge of the Lanzhou Municipal Bureau of Agriculture and Rural Affairs, this New Year's goods collection not only brings together Lanzhou's "sweet" products, but also many special agricultural products that are deeply loved by consumers. It is an effective measure to coordinate the development of scientific and technological agriculture, green agriculture, digital agriculture, quality agriculture, and brand agriculture, continue to do a good job in the article of "local specialties", improve the mechanism of linking agriculture with agriculture, activate the vitality of urban and rural consumption, promote the circulation of agricultural products and the docking of residents' consumption, help farmers benefit the people, promote the stable increase of farmers' income, and develop and expand the county economy.
It is understood that in recent years, Gansu Province has built an institutional system of "1 regulation + 1 opinion + N plans and methods" by focusing on building a provincial regional public brand of "Ganwei", forming a three-level brand matrix led by provincial "Ganwei" and supported by 55 regional public brands and 750 enterprise trademarks. At present, the total number of green, organic, famous, special and excellent new and geographical indication agricultural products in the province has reached 2,655. The annual sales of "Ganwei" products exceeded 41.2 billion yuan, and the "Ganwei" brand topped the list of China's top 100 regional agricultural brands for five consecutive years, and became a bright business card for the high-quality development of agriculture in Gansu.
Reporter Zhang Wanhong text/picture