A calligrapher writes couplets for the public. Photo by Chen Peijie
“Quick Wealth” – a decoration themed around the Year of the Horse. Photographed by Peng Mei-Jiao.
The age changes, the spring tide rises, the feet of the year of the snake are getting farther away, and the bell of the year o'clock is about to ring in the year of o'month of the horse. Plumes of rich annual flavor are creeping through every corner of the city, drawing a welcoming picture of going old and rejoining new. In this time of year filled with expectation and joy, the Spring Friendship is presented from ink and paper, From online and offline annual shopping feasts, from thoughtful consumption guidance to safe and smooth travel guarantees, a series of stories related to the Spring Festival are playing out, injecting warmth and security into the upcoming Spring Festival.
Culture: Pencil and Ink Send Benefits to the Community
On the afternoon of January 27, the Communist Youth League Lanzhou Party Committee, Lanzhou City Youth Federation, the Communist League Sevenli River District Committee, The Office of the New Era Civilization Practice Center of Seven Li River District, the Seven Li River Regional Cultural Museum, and the Seven Lirivers Regional Cultural Federation jointly organized the "Youth Wishes to reach thousands of homes - to welcome the Spring Festival and send Spring Ties" event, which was warmly opened in the Silver Beach Gardens neighborhood of Xiuchuan Street in Seven Li River district.
At the event, calligraphers and youth representatives focused their attention and waved ink. The pen wandered through the room, and various auspicious blessings appeared on the paper. Residents at the site were enthusiastic, either stopping to admire calligraphic creations, waiting in line to collect Spring Friendship, or customizing their own wishes according to their needs, each with a happy smile on their faces.
"Spring ties are not just holiday decorations, but also a carrier of Chinese literary tradition. Each pair of Spring ties contains the aesthetics of Chinese characters, the heritage of folk customs and the Chinese people's expectations for the new year." Kan Hongwei, a painter at the Sevenlihe District Cultural Museum, said he hoped that by writing Spring Friendship in a way popular with the masses, he would incorporate the blessings into his pen and ink, allowing everyone to feel the yearly atmosphere and allowing traditional culture to "live" on.
The event not only sent good wishes for the new year to the grassroots masses, but also inherited the fine traditional Chinese culture in a culturally beneficial way, and extended the distance between the Communist Youth League organization and the masses, fully demonstrating the role of the Communist League organization as a bridge linking youth and serving the masses.
Consumption: Tesco is busy at the annual fair
With the opening of the "National Online Yearly Festival 2026," Anning District fully launched its consumption promotion activities in the first quarter under the theme of "Tesco Anning, Happy New Year." As the core commercial position of the whole region, Anning Uyatt Plaza in Lanzhou has become the preferred place for citizens to spend the Spring Festival with a variety of scenes integrated online and offline and unprecedented incentives. Here, Anning District has integrated multiple business forms such as automobiles, cultural tourism, merchant stores, and catering to fully activate the panoramic consumption map of the holiday consumer market.
Inside the 900-square-meter annual goods market outside of Hyatt Plaza, dried fruits, candy, gift boxes and other must-have items for the Spring Festival are abundant, and the shouting and selection sounds blend into a rich annual flavor.
"This year's event, which will run from January 19 to March 3, will be significantly longer than in previous years, so that the public can enjoy a substantial amount of benefits from buying annual goods to hanging Lanterns." Yu Jianxia, deputy general manager of Woo Yu Hyatt Plaza, told reporters that key brands in the mall's linkage venue also launched multiple offers: clothing formats for 80 yuan for 100 yuan, digital products for 100 Yuan for 500 yuan, gold jewelry for 900 yuan for 1,000 yuan. In addition, the car exhibition area outside the field is linked with local brand car dealers, which not only brings benefits such as direct cash reduction and replacement subsidies, but also adds 500 to 1500 yuan of car purchase financing subsidies in Anning District, forming a policy synergy to inject impetus into the automobile consumer market.
The upgrading of catering consumption has been a major highlight of this year's annual shopping festival. Unlike the practice of limited amounts of large crowd periods in previous years, Hyatt Plaza this year organized several catering brands to stay open for the Spring Festival and launched a number of family gathering packages, significantly increasing the incentives.
As an important part of the "3 + N" multi-promotion system in Anning District, Wuyue Square not only focuses on its own consumption scene, but also integrates into the linkage pattern of the whole region. The e-commerce live-streaming delivery area established on the site coordinates with mainstream platforms such as JD.com, Tmall, and Douyin local life to promote tranquil specialty goods and catering services. Zhang Shengman, a staff member at Wumart supermarket's Anning U-Hyatt store, introduced that the supermarket has stocked more than 10,000 types of goods, with an arrival rate of 80%, and launched the "Good Luck Now" campaign. Shopping for 88 yuan can exchange zero yuan for corresponding goods, and up to 128 yuan can participate in a jointly signed cultural and creative product sweepstakes at Gansu Provincial Museum.
To ensure the safety and orderliness of the holiday consumption peak, Hyatt Plaza has prepared a full range of plans in advance. "The staff were on full duty during the holiday period. Before the holiday, the departments of firefighting and market supervision in the jurisdiction jointly completed a comprehensive fire and food safety inspection." Yu Jianxia said that the mall will strengthen the defense line in all aspects, from food safety and fire safety to the personal safety of customers, to provide consumers with a comfortable and reassuring shopping environment.
“From the multi-faceted scenery of Woo Yue Plaza to the consumption boom across the district, Anning District is taking the online annual shopping festival as an opportunity to deepen the integrated development of culture, travel, and commerce. The special winter excursion routes of Lanzhou wildlife park and Renshou mountain scenic spot, cultural celebration activities such as sending Spring ties and guessing lanterns, and sports events such as ice and snow fun games, have echoed with business circle consumption, automobile promotion, and online shopping, jointly creating a new pattern of consumption that is deeply integrated online and offline.”Li Yuanbei, deputy director of the Anning district commerce bureau, told reporters,“Living in peace and buying goods enjoys the age, and spending for the benefit of the people is peaceful. Citizens are invited to come peacefully to buy new cars, hold annual goods, and spend the Spring Festival, feeling the rich traditional atmosphere and tangible consumer benefits.”
Market regulation: annual commodity consumption tips released
To ensure that everyone can buy and eat with peace of mind, the Lanzhou Municipal Market Supervision Bureau recently issued annual goods consumption tips, reminding the vast majority of consumers to rationally purchase annual good products and be wary of promotional schemes.
Consumers should make a list before purchasing, order their purchases according to household needs, prioritize purchases of just needed products, and do not blindly follow the trend. Set a budget ceiling, and don't be "completely reduced" or "buy and give" schemes. It is easy to buy nonessential goods, and it will not pay for itself. Don't buy "expensive gift boxes," prioritize simple packaging and practice environmental protection. Purchasing ingredients as needed, and packing raw materials for freezing in a timely manner, don't stock up too much for deterioration.
For fresh food, meat and eggs, you should choose a regular supermarket or farmers' market and approve a quarantine certificate. Online shopping for annual goods closely monitors the official flagship stores, influencers check the credentials first, and buy unlicensed goods cautiously. When purchasing food, check the date of production and shelf life, and the imported goods must be labeled in Chinese.
Please choose a regular manufacturer for tobacco, alcohol and sugar teas, avoid moldy, unpackaged bulk products, and fully clean dry goods before consumption.
Consumers should compare online and offline prices, avoid price traps, be wary of "increases first and then decreases" and "fake discounts," and pay attention to the disguised price increases of shrinking packaging and reducing gram weight. Invoices, order screenshots, chat records and other spending credentials should be stored. If a consumer encounters a consumer dispute, they can first negotiate with the merchant. If the negotiation is not successful, they may file a complaint and report it through the 12315 hotline, WeChat app or the national 12315 platform.
Traffic Safety: Protecting the Safety of Spring Festival Travel
The end of the year, the beginning of the year and the spring travel period are the peak times for people's travel and are also a crucial time for traffic safety. Recently, the Gulan County Public Security Bureau in Lanzhou City has focused on road safety risk prevention and control, making every effort to protect people's safe travel through both targeted publicity and source inspection.
To prevent traffic accidents involving "five small vehicles," the traffic management brigade of the Guulan County Public Security Bureau has joined with civilized volunteers to conduct "concentrated, face-to-face" targeted publicity for different groups. In rural areas, community fire drills were used as an opportunity to explain the dangers of unlicensed, unlicensed and drunk driving, among other violations, in a case-by-case manner. Walking into a farmer's home, hand hands guide common knowledge such as the wearing of safety helmets and the adhesion of reflective stickers. For small market vendors, point-to-point reminders are given to electric tricycles and motorcycles to carry goods and people properly, to ride safely and to use reflective signs at night.
At the start of the Spring Festival travel season, the Vehicle Administration of the Ganlan County Public Security Bureau formed a special inspection team jointly with the Ganlan county transportation bureau to conduct a major safety inspection in depth with passenger carriers and bus companies. Focus on verifying the implementation of enterprise safety systems and driver qualifications, carefully checking the operation of key components of operational vehicles, safety facilities and GPS, and examining fire hazards and "three quality" checks at sites and stations, as well as the implementation status of real-name security screening. In parallel, we carry out safety publicity and implement closed-loop management of identified hazards by "submitting them on-the-spot, rectifying them within a limited period, and tracking down their registrations," ensuring that hazards are kept in a dynamic manner and strengthening the safety lines of Spring Festival travel. (Chen Peiji, Peng Meifei, Zheng Lijun, Yi Xiaoming, correspondent Wang Baojun)