The employment specialist in Shaping Village introduces job opportunities to residents in the area
The freelancer is searching for job opportunities
Employment is the foundation of people's livelihood and stability, which is connected to the "big market" of economic development at one end and the happiness of thousands of households at the other. How to accurately sense the pulse of the job market so that the employment policy can be both "bottomed" and "dripping"? Recently, the reporter went deep into Lanzhou Human Resources and Social Security Departments, grassroots service sites, enterprises and gig markets to visit and investigate and found that a set of scientific, accurate and efficient high-quality full employment statistical monitoring system has been implemented in Lanzhou, as if it is equipped with a "smart brain" of real-time perception and intelligent research and judgment for employment work, empowering data to solve employment service problems and steadily lifting the happiness of the people's "rice bowl".
Data as proof:
The monitoring support behind the eye-catching "people's livelihood answer sheet"
In Lanzhou in winter, the cold is getting stronger, but the popularity of employment services has not diminished at all. At the Jincheng Employment 360 Service Home in Shaping Village Community, Chengguan District, the staff is busy sorting out the latest job docking data; In the gig market in Chengguan District, job seekers quickly match jobs through online mini programs, creating an orderly scene. This warmth comes from the continuous improvement of the employment situation in Lanzhou, and it is inseparable from the precise empowerment of the employment monitoring system.
"By the end of 2025, 75,200 new jobs will be created in the city's cities and towns, completing 107.38% of the annual target tasks; helped 22,300 unemployed people and 6,221 people with employment difficulties to re-enter the workforce; The scale of labor transfer reached 213,000 people, the total labor income was 8.21 billion yuan, and the poverty alleviation labor force was transferred 56,600 people, firmly maintaining the bottom line of large-scale unemployment and returning to poverty. Fang Lei, chief of the employment guidance section of the Lanzhou Municipal Employment and Talent Service Bureau, gave a set of solid data. In the field of youth employment, the employment rate of registered college graduates who have left school and are not employed has remained stable at 94.18%, and 76,700 college students have chosen to stay in Land for development, injecting fresh blood into the city.
Behind the outstanding achievements is the monitoring system's support for the whole process of employment work. "The number of new urban jobs is the core indicator reflecting the employment situation, and we rely on 'big data + iron footboard' to find out the data." Fang Lei introduced that through the implementation of the "three-in-one" mechanism of labor and employment registration, social security registration and employment registration, relying on the four-level public employment service system to visit households and telephone follow-up, the "weekly contact and monthly tracking" service model is built, which not only ensures accurate data, but also can send policies and jobs to the unemployed in a timely manner. For groups with employment difficulties, Lanzhou City has established an assistance mechanism of "one person appears, one person is identified, one person is supported, and one person is stabilized" to achieve dynamic zero zero employment families, so that every family in difficulty can feel the temperature of the policy.
The feeling of enterprises is more intuitive. Deng Yuzhu, head of the human resources department of Lanzhou Ruida Hotel (Group) Co., Ltd., said frankly that as a monitoring sample enterprise, monthly reporting of job data has become a conscious behavior of enterprises. "This monitoring is like a 'barometer' and 'early warning machine' of the job market, and the government can rely on data science to make decisions, which is also of great benefit to enterprises to stabilize their teams and promote development in the long run." She said that the accurate implementation of the unemployment insurance stable job return policy has made enterprises full of confidence. "Since 2018, we have received a total of more than 9.4 million yuan in job stabilization subsidies, all of which are specially used to pay social security, which not only reduces the burden on enterprises, but also enhances the sense of belonging of employees. The 'free application' model does not require enterprises to run errands, and the funds arrive directly in the account, and the warmth of this policy is too real. ”
Multi-dimensional portrait:
The five indicator matrices outline the employment panorama
In the past, employment statistics mostly focused on aggregate data such as "new employment", which was difficult to reflect deep-seated problems such as employment structure and quality. Today, Lanzhou has built an indicator matrix covering five dimensions, upgrading employment monitoring from a "single snapshot" to a "three-dimensional panorama".
"We have broken the inertial thinking of 'quantity only', and refined the indicators from the five dimensions of total, group, quality, entrepreneurship and early warning, so that the employment depiction is more accurate." Yan Li, deputy chief of the Employment Promotion Section of the Municipal Human Resources and Social Security Bureau, explained that in terms of total monitoring, it not only tracks new employment in urban areas, but also pays attention to data such as urban and rural labor transfer and changes in employment by industry, and grasps the structural characteristics of employment; In terms of group coverage, special indicators have been set up for key groups such as college graduates, people with employment difficulties, and migrant workers to achieve precise assistance.
The employment of college graduates is one of the key monitoring points. Lanzhou college students' employment and entrepreneurship servicesThe station has built a mechanism of "municipal coordination, county and district implementation, and university linkage", relying on the real-name platform to track the job search dynamics and employment destinations of graduates in real time. Mi Qian, the fourth-level chief clerk of the Talent Service Section of the Lanzhou Employment and Talent Service Bureau, said: "We match positions based on the professional characteristics of colleges and universities, and optimize services through monthly collections and school-site visits. Li Rong, human resources and social security commissioner of the college student employment and entrepreneurship service station of Northwest University for Nationalities, felt even more profoundly: "In 2025, the station will carry out 24 innovation activities, serving more than 10,000 students, and the growth rate of the number of students in the school in Lanzhou has exceeded 20% in the past two years. ”
In terms of employment quality and entrepreneurship drive, the monitoring system is also exerted. indicators such as the labor contract signing rate, social security coverage rate, and per capita disposable income of urban residents have become the "hard yardstick" to measure the quality of employment; Data such as the issuance of guaranteed loans for entrepreneurship, the operation of incubation platforms, and the entrepreneurial effectiveness of different groups accurately assess the driving effect of entrepreneurship on employment. The establishment of an early warning mechanism for unemployment risks has shifted employment work from "post-event response" to "pre-emptive prevention". "We have established a sample database of key industries, small, medium and micro enterprises, and dynamically monitored the number of unemployment insurance recipients, employment and entrepreneurship certificate processing and other leading indicators, so as to provide an 'early warning radar' for risk resolution." Yan Li added.
Multiple Tentacles:
Weave a vivid and reliable information collection network
The premise of accurate monitoring is the freshness and reliability of data sources. Lanzhou City has built a diversified and efficient information collection network by laying out "monitoring outposts", opening up "data islands", and standardizing "collection processes", so that every piece of data can stand the test.
Grassroots monitoring points are the "first contact point" for collecting information. Yu Muying, deputy secretary of the Party Committee of Shaping Village Community, introduced that the community Jincheng Employment 360 Service Home, as a grassroots employment monitoring point, has created a "3D employment space" service brand, collecting information and serving the masses in a "multi-channel, multi-platform, and multi-dimensional" mode. "We have set up a service team of party members to send policies to thousands of households in the way of 'online + offline' and 'iron footboard + big data', and at the same time register the information of people with employment difficulties, carry out skills training on demand, and carry out 6 trainings in 2025 alone." In terms of platform linkage, the community links enterprise resources in the jurisdiction to build employment bridges, registers vacancy information in a timely manner and uploads the "Jincheng Employment 360" platform; In the service chain, the civil affairs, the Disabled Persons' Federation and other departments have implemented "one person, one policy, one visit a week" to achieve a closed loop of employment services.
The gig market in Chengguan District has built a dual platform for monitoring and service for flexible employment groups. "We have built a '1+N' service network of 'market + station + block', built 1 district-level gig market, 10 community stations and 1 characteristic block to achieve a '15-minute employment service circle'." Ding Qiang, director of the gig market, introduced that the market has set up 8 functional areas through the dual management model of "government + third party", supporting convenient facilities such as "gig inns" and "affordable supermarkets", and "gig inns" provide free accommodation, promising "24-hour work and 48-hour remuneration", and have been awarded the national human resources and social security innovation case.
The online platform and departments collaborate to make data collection more efficient. Online channels such as "Ruyi Employment Network", "Jincheng Employment 360" platform, and "Lanzhou Employment" WeChat public account collect job posting and job search docking data in real time; Lanzhou City has established a data sharing mechanism with education, industry and information technology, market supervision, medical insurance and other departments, and regularly collects data such as college graduate information, enterprise registration, and social security insurance to break down "information barriers". At the same time, through unified collection standards, three-level audits, and professional training, we ensure that the data is true and standardized, and lay a solid foundation for subsequent analysis and judgment.
Intelligent research and judgment:
Closed-loop governance from data to decision-making
The value of massive data lies in its transformation into the basis for scientific decision-making. By optimizing monitoring methods, strengthening the application of results, and compacting assessment responsibilities, Lanzhou City has built a closed-loop governance pattern of "monitoring-analysis-early warning-disposal", so that data can truly "come alive" and "be used".
In terms of monitoring methods, Lanzhou City adopts the combination model of "sampling survey + regular monitoring + big data analysis", which not only grasps the demands of workers and enterprises through questionnaire surveys, but also captures movements through regular monthly and quarterly trackingand use big data technology to carry out trend analysis and early warning prediction. The digital practice of the gig market in Chengguan District is quite representative, through the establishment of an employment unit database and a gig job search database, 1,018 enterprises have been absorbed, 20,000 demands have been released, and 4,019 jobs have been accurately matched; Develop exclusive mini programs, link Douyin and Kuaishou to build a "honeycomb live broadcast matrix", with a total of 222 live broadcasts, attracting 931,000 people, and allowing gig workers to shift from "road squatting" to "precise docking". "The job matching efficiency of the online platform has increased by 60%, and the job search success rate has exceeded 85%, and we also plan to build a 'smart gig brain' to achieve 'one-click job search and one-second dispatch'." Ding Qiang said.
The application of results runs through the whole process of employment work. Lanzhou City has established a mechanism of "monthly analysis, quarterly research and judgment, and annual evaluation", forming comprehensive reports every month, conducting situation research and judgment every quarter, and conducting effect evaluation every year. When monitoring finds signs of unemployment risk in a certain area or industry, relevant departments respond quickly and deal with it accurately. "The role of the assessment baton is crucial." Yan Li told reporters that Lanzhou has included core employment indicators in the comprehensive assessment of the municipal management leadership team and leading cadres, and interviewed and rectified the responsible units with lagging progress and many data problems to ensure that responsibilities are compacted and tasks are implemented.
Looking Ahead:
Continue to upgrade and empower higher quality employment
At present, Lanzhou's high-quality full employment statistical monitoring system is still being optimized and upgraded. In the next step, Lanzhou will focus on the shortcomings and weaknesses, and continue to make efforts in system improvement, data integration, and policy accuracy to make the "smart brain" more sensitive and efficient.
In terms of system construction, Lanzhou will optimize the layout of monitoring points, expand coverage, dynamically adjust monitoring indicators, fit the actual development of the job market, and promote the promotion of Lanzhou's innovative practices throughout the province. In terms of data integration, we will further break down departmental data barriers, deepen high-frequency data sharing with public security, taxation and other departments, upgrade the human resources big data monitoring and analysis platform, and develop in-depth applications such as employment trend prediction and accurate matching of people and jobs. In terms of policy accuracy, supported by monitoring data, it is planned to develop and collect more than 23,000 high-quality jobs in 2026, promoting the growth rate of per capita disposable income of urban residents to more than 5.5%; Promote the construction of "Skills Lanzhou" in depth, hold vocational skills competitions, and improve the skills of key groups; Implement the "College Students Study in the Orchid Doubling Plan" and strive to attract more than 80,000 college students to stay in the Netherlands.
From macro trends to micro individuals, from aggregate statistics to structural analysis, from post-remediation to early warning, Lanzhou City is taking the employment monitoring system as the starting point to make employment services more warm and policy implementation more accurate. The city's employment security network woven with data not only stabilizes the people's "rice bowl", but also injects a steady stream of human resource vitality into the action of strengthening the provincial capital, making the picture of people's livelihood and happiness clearer and clearer in precise empowerment.
Reporter's notes
The "bowl" of stabilizing people's livelihood based on data
In winter in Lanzhou, the warmth of employment services penetrates the chill. From the footsteps of the "professional primary two" in the Shaping Village community, to the "live broadcast" of the gig market in Chengguan District, to the policy dividends of "free application" in the mouth of enterprises, during the visit, a set of "smart brain" employment monitoring system allowed the reporter to understand the password behind Lanzhou's employment "answer sheet".
It is not a cold data pile, but the precise docking of "big data + iron footboard", a three-dimensional portrait of the five dimensional indicators, and a closed-loop guardian of "monitoring-early warning-disposal". From the rise in the rate of college graduates staying in the country, to the gig workers from "squatting on the road" to accurate matching, from the stabilization of jobs and reducing the burden of enterprises to the dynamic clearance of difficult groups, data is being transformed into visible people's livelihood happiness.
Empower with numbers and escort with warmth. The employment network woven by Lanzhou City with data makes the policy more suitable and the service more intimate, and steadily lifts the hope of every ordinary person's "job bowl". (Reporter Zhao Wanshan Intern Deng Miao Huiwen/Photo)