Recently, in the strong flavor of the New Year, the Lanzhou Municipal Bureau of Culture and Tourism carefully organized the city's cultural tourism front-line practitioners to gather together to talk about opportunities and challenges, and look forward to the development picture. These travel agency operators and tour guides who have been running between Lanzhou's mountains and rivers all year round and serving visitors from all over the world speak freely, share their experience and insights in combination with their own practice, condense the wisdom of the industry, face the warmth and coldness of the market, and jointly outline the "poetry and distance" in the hearts of the "ferrymen" of Lanzhou's cultural tourism.
Service Upgrades:
Respond to new market demands
"As a travel agency under Lanzhou Cultural Tourism Group, we have carried a heavy 'territorial feeling' since our establishment." Qian Hui, head of Xindu International Travel Agency, excitedly opened the chatterbox, "Since the issuance of the 'Youyou Lanzhou' tourism annual card in 2021, it has gradually grown from a simple series of the first few scenic spots to a mature service system. Fortunately, many tourists to Lanzhou have extended their original one-day itinerary to two or three days with this card. This makes us more convinced that the value of tourism services is often hidden in this persistence of 'slower and more real'. ”
The "Lanzhou" tourism annual pass is jointly launched by the Lanzhou Municipal Bureau of Culture and Tourism and Lanzhou Yellow River Ecological Holding Group, and is operated by Lanzhou Cultural Tourism Group. In 5 years, the scale of users has accumulated from thousands of people to a growing volume, and more and more Lanzhou citizens and tourists regard it as the first choice for walking their babies and gathering with relatives and friends on weekends.
"Indeed, behind every achievement, it is the persistence of serving millions of tourists, and it is the practice of the original intention of 'service is brand'." Pei Jianhong, chairman of Gansu Lanshen International Travel Service Co., Ltd., is also full of resonance for the achievements made in Lanzhou's tourism development, "In the face of the new trend of the cultural tourism market, we actively practice the strategy of 'rooted in Lanzhou + digital interchain + diversified incubation', and continue to improve service quality and efficiency through the construction of standardized service processes and the integration and application of digital technology." We are also soberly aware that only by embracing change with a more open attitude and improving services with more pragmatic actions can we live up to the trust and expectations of the majority of tourists. ”
Nowadays, Lanzhou's tourism market demand is changing from sightseeing to experience and vacation depth, which puts forward higher requirements for tourism practitioners from many aspects such as product design and service details.
"Tourists' expectations are higher, they may have been satisfied with looking at the Yellow River and eating a bowl of beef noodles in the past, but now they want to have an in-depth experience, cultural interpretation, and take photos and videos that amaze the circle of friends." Wu Shuming, chairman of Gansu Poly International Travel Service Co., Ltd., said sincerely, "Therefore, we have always adhered to the fundamental service concept of 'making every tourist travel happy, travel with confidence, and want to come again', and focus on the city image positioning of 'the Yellow River is also beautiful' to meet and exceed the growing travel needs of tourists in an all-round way." ”
Role sublimation:
The modern mission of the tour guide
The majority of tour guides work on the front line of the cultural tourism industry, which is the "first window" to show their image, not only to have the foot strength to walk thousands of miles, but also to have the insight into people's hearts and the heart to treat people sincerely. This time, the tour guide representatives also spoke freely and sincerely shared the unprecedented pressure they felt in the face of the hot market.
"We welcome the increase in tourists and hope that the service can be worthy of this favor." Yun Chunlei, a gold medal tour guide in Gansu, is a tour guide with 25 years of work experience, and she said with emotion, "The role of a tour guide is far more than 'leading the way' and 'explaining'. We are the translators of the story, the guardians of the journey and the guides of emotions, and in the face of tourists from all over the world, we must constantly strive to improve the quality of cultural tourism reception services, in order to turn the silent landscape monuments into warm legends again and again. ”
"My work connects the magnificent mountains and rivers on the Silk Road for three thousand miles and visitors from all over the world, and at the same time carries a heavy responsibility." Wang Ning, a tour guide of Gansu Cultural Tourism International Travel Service Co., Ltd., said, "With the continuous development of the tourism market, tourists' requirements for tourism services are getting higher and higher. In the face of the torrent of high-quality development of cultural tourism, we must be a good 'image ambassador' and 'cultural messenger' to show the beautiful Jincheng more realistically, three-dimensionally and comprehensively. ”
"The prosperity and development of the tourism market will never be achieved overnight, it is hidden in every explanation we have, in every sincerity to tourists, and in the slight nod in listening." Mu Linlin of Gansu Lanshen International Travel Service Co., Ltd. said, "Only by digging deep into the cultural roots of this land can we tell the story of Lanzhou flesh and blood." May we continue to keep this love, use explanation as a bridge, connect mountains and seas, and let more people fall in love with Lanzhou. ”
Business Innovation:
Polishing the city's business card
If expressing one's own opinions is the "first half" of the discussion, then imagining the future ignites the enthusiasm of the "second half". Practitioners combined with market trends to paint an exciting picture of development.
"In the new year, we will work two things: one is to thicken the experience of the 'leisurely Lanzhou' annual card, and the other is to deepen the research of the 'Yellow River Youth Tour'." Qian Hui said, "We want to hand over the magnificence of ink Danxia, the spectacle of the Yellow River Tower, and the benefits of the annual card rights and interests to tourists." At the same time, it is also necessary to plant the skills of intangible cultural heritage and the life education of wildlife parks into the hearts of children. ”
"In the future, we hope to focus on Lanzhou's business innovation and build a new pattern of tourism development in the provincial capital." Pei Jianhong said confidently, "I look forward to the Lanzhou tourism market taking the 'new' as the breakthrough point and systematically laying out the parent-child tour, elderly tourism and inbound tourism markets; build a 'new land connection' service system with new tourism products; cooperate with short video platforms to create new traffic IPs such as 'Lanzhou Twelve Hours'; and innovatively launch immersive new gameplay such as intangible cultural heritage workshop experience and Lanzhou's new landmarks." ”
He said: "We plan to focus on cultivating the three growth poles of inbound tourism, silver tourism and parent-child research in the next three years, build an 'Yellow River Culture International Meeting Room', with the goal of building Lanzhou into an international tourist destination and further enhancing Lanzhou's competitiveness and attractiveness, actively integrate into the overall situation of cultural tourism development in the strong provincial capital, and contribute to polishing the business card of Lanzhou city." ”
Draw a blueprint together:
Tell the story of Lanzhou
The spring tide hits the shore, and thousands of sails are gaining momentum. This exchange, which is free of clichés and full of dry goods, reveals the most urgent desire and the most firm confidence of the front-line practitioners of Lanzhou's cultural tourism. They are not only witnesses to market recovery, but also shapers of the future of the industry.
In recent years, Lanzhou City has attached great importance to the development of the cultural tourism industry and regarded it as an important engine for the city's high-quality economic and social development. During the "14th Five-Year Plan" period, the number of tourism receptions and tourism expenditure in the city achieved double-digit growth, and the annual number of tourists received and tourism expenditure exceeded the 100 million yuan and 100 billion yuan marks, becoming one of the top 10 most popular summer resorts in the country.
"The city image of 'the shore of the Yellow River is also very beautiful' is more deeply rooted in the hearts of the people, and Lanzhou is attracting more and more tourists at home and abroad to come for sightseeing experience and leisure vacation." Wu Yongqiang, Secretary of the Party Leadership Group and Director of the Lanzhou Municipal Bureau of Culture and Tourism, said, "These achievements are inseparable from the hard work and positive contributions of the city's travel agencies and tour guide teams. You are the direct operators of the cultural tourism market, the vivid narrators of Lanzhou's stories, the intuitive displayers of the city's image, and the bridge connecting tourists and Lanzhou's landscape and humanities. ”
"At present, the cultural tourism industry is in a critical stage of rapid recovery and profound change." He said, "We must also transform from the traditional 'approvers' and 'managers' to 'scene designers' and 'value guardians', strive to create a better practice environment and development space, and make every effort to promote cultural tourism from scale growth to high-quality development, so that cultural charm and tourism vitality can stir each other and be endless." ( Li Chao, chief reporter of this newspaper)