In order to do a solid job in employment assistance for difficult groups and ensure the employment of rural labor and the employment needs of enterprises before and after the Spring Festival, on February 3, Lanzhou's 2026 "Spring Breeze Action" and Employment Assistance Season special activities were officially launched in Yuzhong County.
With the theme of "Spring Breeze Sending Jobs to Promote Employment and Helping Each Other Warm the People's Hearts", the event focused on the needs of key groups, and through a series of employment assistance measures, it built an efficient docking platform for job seekers and enterprises, made every effort to promote the employment and income increase of rural workers, and the resettlement of difficult groups, so as to effectively build a "ballast stone" for people's livelihood and employment.
The event attracted more than 200 high-quality enterprises inside and outside the province to participate, providing more than 10,000 jobs, covering construction, manufacturing, service, extractive, warehousing and logistics and other industries. On the day of the launching ceremony, more than 8,000 job seekers entered the market, and 2,196 people initially reached employment intentions.
For key groups such as registered unemployed, flexible employment personnel, rural workers, disaster-stricken people, and various employment units, it provides all-round consultation such as career guidance, entrepreneurial services, guaranteed loans, social security, labor disputes and employment assistance through the distribution of policy "understanding paper", on-site explanation, online "one picture understanding", etc., so as to promote accurate matching of people and jobs, direct access to policies and quick enjoyment. The event simultaneously carried out online "live broadcast with posts", opened 4 live broadcast rooms on Douyin, WeChat, Kuaishou and other platforms, and promoted positions in the form of "walking broadcast", attracting a total of 33,000 online interactions, and initially reaching 1,219 intentions.
At the event site, the Gansu Branch of China Post Group presented 1,000 Spring Festival tickets to migrant workers, effectively solving the travel problems of migrant workers, reflecting the temperature and responsibility of government and enterprise coordination and serving people's livelihood.
"The flood washed away the land at home, and I didn't work before, and I panicked, but now I can go to work at my doorstep, and I have a stable income every month, which is much more solid!" Sister Zhao, who had just received the employment notice, sighed. In order to support the post-disaster reconstruction of Yuzhong County, Lanzhou City has appropriately added a number of public welfare posts in the centralized resettlement areas of the affected townships and counties to resettle the people who are trapped by the disaster to find employment nearby. At the event site, the "Notice of Employment" was issued to Zhang Zhengjun and other 10 representatives of public welfare posts, and the founding unit of 3 provincial-level migrant workers' return to their hometowns and entrepreneurship platforms such as Gansu Zhengbangxing Food Co., Ltd. and the provincial excellent labor service brand "Lanzhou Ramen Chef" were awarded.
In the next step, Lanzhou City will closely follow the four goals of job matching, skill improvement, policy implementation, and bottom guarantee, and continue to make efforts around "sending jobs, services, policies, and warmth". Seize the "golden period" of post-holiday recruitment, intensively carry out various recruitment activities, deepen labor cooperation, optimize employment services, make every effort to ensure enterprise employment, and promote high-quality and full employment of workers. At the same time, we will implement "one person, one policy" precise assistance for people with employment difficulties, actively develop public welfare positions for resettlement, effectively solve employment problems, ensure that employment work in 2026 will achieve a "good start", and warm people's hearts and benefit people's livelihood with practical results. (Reporter Chen Mengyuan Intern Zhang Lu Text/Photo)