The Spring Festival of the Lunar Year of the Horse is approaching, and various supermarkets and New Year's goods markets in Lanzhou City have ushered in a peak in consumption. Recently, the reporter walked into some New Year's goods markets, business district supermarkets, and community convenience supermarkets in Lanzhou City and found that this year's New Year's goods consumption no longer pursues "large volume, pomp, and fancy", but presents a new trend of buying at any time, hoarding less, focusing on health, and simplicity. The New Year's goods market is more rational in sufficient supply and more warm in the lively fireworks.

　　Citizens buy New Year's goods

　　The supply is sufficient, and the public bids farewell to concentrated hoarding

　　On February 10, the reporter walked into the Hualian comprehensive large supermarket located on Donggang East Road, Chengguan District, where the New Year's goods areas such as rice, flour, oil, meat, eggs and milk, fresh fruits and vegetables, candies and snacks were neatly arranged, with sufficient goods, timely replenishment, and overall stable prices. Different from the scene of a cart full and a full refrigerator before the Spring Festival in previous years, this year many citizens pushed their shopping carts to choose calmly, buying on demand, and buying in small quantities and many times became the mainstream consumption concept.

　　"Now the supermarket is open every day, and there is always enough goods, so there is no need to stock up on a lot in advance." Ms. Wang, a citizen who is buying ingredients in the supermarket, told reporters that this year she only prepared the New Year's goods that will be used in the near future, and the rest is missing and then bought, which is both fresh and does not take up space.

　　Yonghui Supermarket, located in the Wanda business district, is crowded. The person in charge of the supermarket told reporters that during the Spring Festival in 2026, the supermarket will increase the stocking and replenishment frequency of people's livelihood goods to ensure continuous supply throughout the day. "We can clearly feel that citizens no longer concentrate on hoarding, but buy as they are short and light reserves. The shopping mall also adjusts its inventory according to this characteristic, so that citizens can come at any time, have it at any time, and buy at any time. ”

　　Sufficient and stable market supply has slowly turned the hoarding of New Year's goods into the selection of New Year's goods, and rational, convenient and fresh consumption habits are becoming the most distinctive feature of the New Year market.

　　Simple packaging is more popular, and affordable and practical has become the mainstream of gift-giving

　　In the New Year's gift box area of many shopping malls and markets, the reporter noticed a significant change: there are fewer fancy and complicated gift boxes, and more simple, elegant and cost-effective gift boxes. The red simple packaging, refreshing design, and real content of nuts, dairy, grains, and local specialties have occupied a prominent position and become the main products purchased by citizens.

　　"Gift-giving no longer looks good at the box, the key is that the contents are real, healthy and usable." Mr. Zhang, a citizen, said while choosing a lily gift box that is simple and generous and transparent in price, it is more decent and not wasteful to give away.

　　The director of the gift area of a supermarket in the Xiguan business district said that this year, the supermarket has focused on introducing New Year's gift boxes with simple packaging and real categories, reducing over-packaging products and putting more costs on product quality. "Citizens are becoming more and more rational, and products that are simple and not simple, affordable and more attentive sell better. In particular, local specialty combinations and health food gift boxes are moving quickly. ”

　　At the Yuzhong Jinya collection, a stall owner who deals in Lanzhou specialties was also deeply touched: "This year, lilies, wolfberries, and miscellaneous grains are the best-selling simple gift boxes, and the people recognize them as real, healthy and cost-effective." "From pomp to practicality, New Year's gift-giving is returning to emotion itself, and the wind of simplicity has become the flavor of the New Year.

　　The concept of health leads consumption, and green New Year's goods are more favored

　　If "buy at any time" is the convenience brought by supply, and "practicality" is the return of consumption concepts, then health priority has become the core background color of this year's New Year's goods market.

　　In supermarkets, low-sugar snacks, organic grains, additive-free food, and fresh fruits and vegetables are very popular. Many citizens will take the initiative to check the ingredient list when purchasing, giving priority to low-fat, low-salt, and nutritionally balanced products. Buying New Year's goods for the elderly and children at home, health and safety have become the first standard.

　　"The most important thing is to eat and drink during the New Year, light, fresh and burden-free." Ms. Li, a citizen, said that this year's New Year's goods at home will choose some low-sugar and low-oil foods.

　　In the interview, many supermarket leaders said that the stock of healthy food during the Spring Festival in 2026 will increase compared with previous years, from fresh ingredients to leisure gifts, all of which are more natural, nutritious and original ecology. "Citizens are paying more and more attention to health, and we are constantly optimizing categories so that everyone can buy healthily and live with peace of mind."

　　An industry insider who has been engaged in the business industry for many years also said that the New Year's goods market is showing a new trend of consumption in the fireworks. He said: "Less flashy, more real, less waste, more health, this is the most simple and warm New Year's taste." ”