The pace of the New Year is getting closer and closer, and Lanzhou is filled with a festive atmosphere. Lanzhou's major shopping malls and characteristic commercial blocks have officially announced that "the Spring Festival will not close", flexibly adjust their business hours in combination with the characteristics of the festival, and deeply integrate intangible cultural heritage folklore, trendy fun gameplay and sincere consumer welfare, so that citizens can immerse themselves in the strong flavor of the New Year at their "doorstep" and enjoy the joy and benefits of New Year's shopping.
Business hours are intimately adjusted to make shopping and play more calm
Lanzhou's mainstream business districts and characteristic blocks have launched humanized and refined business arrangements. Lanzhou Shanshan Outlets are open normally from Chinese New Year's Eve to the seventh day of the first lunar month, providing citizens with all-weather shopping options; Lanzhou Center shortened its business hours to 16:00 on New Year's Eve, and adjusted it to 11:00-22:00 from the first day of the first lunar month to 22:00 to adapt to the holiday leisure rhythm; Lanzhou Chengguan Wanda Plaza is open until 18:00 on Chinese New Year's Eve, and from 9:30 to the seventh day of the first lunar month, and will naturally close according to the passenger flow, so that citizens can enjoy shopping and having fun.
Intangible cultural heritage trendy toys are brilliant on the same stage, and the old and young enjoy the taste of the New Year
This Spring Festival, Lanzhou's commercial space is no longer just a shopping place, but also a stage for the integration of traditional culture and modern trends, and citizens of different ages can find exclusive New Year fun. Lion dance, face changing, stilts, social fire and other classic intangible cultural heritage performances have become the "standard" of the New Year in major shopping malls, Qin cavity singing and acrobatic performances have made the traditional folk charm full, and Lanzhou Chengguan Wanda Plaza will also bring the premiere of the bench dragon intangible cultural heritage program Lanzhou, so that citizens can experience the charm of intangible cultural heritage up close.
At the same time, major supermarkets have also tailored special gameplay for different groups, such as Lanzhou Wanda Mao's Ultraman children's drama and cyber robot performance, which have become the highlights of the New Year check-in for parent-child families, allowing children to feel the joy of the holiday in laughter; The random dance of Anning Wuyue Square, the Glory of Kings competition in Chengguan Wanda, the street dance competition, and the national style animation cosplay are exactly in line with the preferences of young people, setting off a New Year trend carnival.
Lanzhou Old Street pulls the traditional New Year's atmosphere to the extreme, with exquisite lanterns such as purple auspicious dragons, colorful horses, flowers blooming and wealthy, and galaxy lantern arrays lighting up the block, red lanterns hanging on the bluestone road, and activities such as guessing lantern riddles, visiting temple fairs, and folk music concerts are staged in turn. In addition, Lanzhou Shanshan Outlets also launched an activity on February 14 to write Spring Festival couplets on the spot with full consumption, sending handwritten New Year blessings to citizens and making the New Year's flavor more ceremonial.
Diversified consumption benefits are superimposed on New Year shopping to make it more affordable
While creating a rich cultural experience, the consumer benefits of Lanzhou's major shopping malls are also full of sincerity, covering multiple categories such as clothing, gold, digital, home appliances, etc., and multiple discounts such as full discounts, coupons, group purchases, bank subsidies, etc., so that citizens can enjoy real shopping benefits while feeling the taste of the New Year, and ignite the enthusiasm for consumption during the Spring Festival.
The discounts of major supermarkets have their own characteristics and accurately meet different consumer needs: Shanshan Outlet has launched a full amount of free coupon package benefits, with group purchase coupons such as 450 yuan instead of 500 yuan and 888 yuan instead of 1,000 yuan, making consumption more cost-effective; Lanzhou Mixc City focuses on clothing, gold inlay, international watches and other categories, and launches full discounts, discounts, cashbacks and other discounts to help citizens rejuvenate New Year's goods; Lanzhou Wandamao has launched exclusive benefits for digital home appliances and gold jewelry, with digital home appliances enjoying the highest state subsidy and gold jewelry deducting up to 200 yuan. At the same time, a number of banks have also joined the ranks of New Year's concessions, credit and debit cards are fully reduced, and benefits such as random consumption coupons have been launched one after another, superimposed with shopping mall discounts, so that citizens can "save" more on New Year's consumption. Supermarkets such as Anning Wuyue Plaza have also launched benefits such as gifts for full consumption and group purchase coupons for all categories, covering all aspects of daily consumption and making the benefits of the people within reach. (Reporter Shen Qi)