On March 21st, the 4th (2026) Large-scale Talent Exchange Series Event of Lanzhou City with the theme "The Riverside of the Yellow River is Also Beautiful" was held at the Gansu International Convention and Exhibition Center. Simultaneously, activities such as employment guidance lectures, exchanges on empowering industrial development through the human resources service industry, and project exhibitions were carried out. On that day, a total of 11,200 people entered the venue to apply for jobs, 2,602 employment intentions were reached, and the number of views for the live broadcast of job offerings reached 49,500 person-times.

　　This event adopts a combination of various forms such as "on-site talent exchange and recruitment + AI digital recruitment services + display of entrepreneurial achievements + employment and entrepreneurship guidance and policy publicity + exchange on human resource service industry empowering industrial development", and realizes the dual-track progress of "offline docking + cloud interaction". It builds an exchange platform for various job seekers including fresh and previous college graduates, urban registered unemployed persons, ex-servicemen, and poverty-alleviated laborers, as well as employers with recruitment needs, and provides all-round, multi-level and efficient talent supply and demand docking and guidance services.

　　This talent exchange conference also invited employment departments and enterprises from five brother cities including Xi'an, Yinchuan, Xining, Haidong, and Baiyin to participate, facilitating talent exchange in northwestern urban economic circles such as "Lanbai", "Lanxi", and "Lanyin". The event site consists of six areas: recruitment exhibition, cloud "e" recruitment, employment guidance, policy consultation, project exhibition, and convenience services. Based on local industrial characteristics, special recruitment zones for the beef noodle industry chain and domestic service industry were set up. 330 high-quality employers including Lanxin Iron and Steel, COFCO Coca-Cola, and Lanzhou Rail Transit were invited for on-site recruitment, offering nearly 7,000 positions in fields such as advanced manufacturing, new energy, modern agriculture, and modern service industry. 8 live broadcast platforms carried out "live broadcast with jobs", "on-site job hunting", and "precision job delivery". 30 intelligent recruitment all-in-one machines scrolled to display job information of 1,230 enterprises with 29,000 positions, realizing online and offline resonance and efficient matching. In addition, 30 incubation platforms, training institutions, start-up enterprises, and labor service brands were invited for on-site exhibitions. At the talent exchange conference, the Gansu Provincial Department of Human Resources and Social Security awarded financial subsidies and plaques to two enterprises newly recognized as provincial-level entrepreneurial incubation platforms.

　　At the "Aspire to Great Heights, Set Sail with Ideals" employment guidance seminar for college graduates held on the same day, Zhou Yang, one of the National Top Ten Career Counselors and a job training mentor, focused on content such as opportunities and challenges in the current employment situation, changes in employment concepts, and career planning. He guided college students to establish a correct view of employment, stimulated their confidence in staying and working in Lanzhou, and enhanced their employability. The Exchange Conference on Human Resources Service Industry Empowering Industrial Development, with the core orientation of "Empowering Industrial Development and Activating Talent Momentum", focused on showcasing innovative services and digital intelligence achievements in the human resources service industry, and built a platform for resource sharing and business collaboration. Experts and scholars from the industry shared and exchanged views on topics such as high-quality development and digital intelligence transformation of human resources services.

　　It is reported that this event was guided by the Human Resources and Social Security Department of Gansu Province and co-hosted by the Organization Department of the Lanzhou Municipal Party Committee, the Lanzhou Municipal Bureau of Human Resources and Social Security, and the Lanzhou Federation of Trade Unions. A total of 11,200 people attended to seek jobs, and 2,602 employment intentions were reached. The number of viewers for the live broadcast of job offerings reached 49,500. Over 2,000 job seekers received policy briefings and had their questions answered, more than 3,000 copies of publicity materials were distributed, and over 520 people were provided with services such as vocational ability assessment, resume diagnosis, and "one-on-one" job-seeking skills guidance. A full-chain service closed loop of "policy support + ability improvement + job matching + rights and interests protection" has been built. (Li Yadong)