China Lanzhou Network News, April 10 - On April 10, the jewelry processing factory of Wendao Silk Road (Gansu) Jewelry Co., Ltd. was launched and put into production in Qilihe District, Lanzhou City.

　　According to the introduction, Wendao Silk Road (Gansu) Jewelry Co., Ltd. is an innovative enterprise specializing in the industrial operation of cultural and museum IP. It is committed to transforming the abundant cultural relic resources collected in the Gansu Provincial Museum into high-quality precious metal cultural and creative products that feature both cultural value and market appeal. In collaboration with the Gansu Provincial Museum, with the core philosophy of "Revitalizing Cultural Relics · Reviving the National Trend", it has embarked on a brand-new journey to fulfill the mission of "bringing cultural relics to life". By deeply exploring the IP value of the cultural relics in the collection of the Gansu Provincial Museum, and through modern design language and exquisite precious metal craftsmanship, it conducts secondary creation and artistic processing of cultural relics, enabling the millennium treasures silent in museums to enter thousands of households in new collectible and wearable forms, becoming a warm bond for the public to engage in dialogue with the Silk Road civilization.

　　"'Wen Dao Si Lu' is a powerful measure for Qilihe District to develop the precious metals industry in the provincial capital strengthening campaign. Qilihe District has deeply explored the IP value of cultural relics collected in Gansu Provincial Museum, focused on the industrialized operation of precious metals and cultural and creative IP, and promoted the cultural and creative jewelry of Qilihe District to a broader market," said Qian Yukui, director of the Industry and Information Technology Bureau of Qilihe District. Next, Qilihe District will continue to strengthen policy support, build characteristic precious metals cultural and creative brands, promote the quality improvement and upgrading of the precious metals industry from raw material processing to cultural consumption, and boost the high-quality development of the regional economy. (Wang Yanda, Liu Minmin)