Civilized practice is connected to the "temperature of people's livelihood" on the one end of the well-being of the masses, and the "depth of good governance" on the other hand. In recent years, Chengguan District has adhered to the path of brand leadership, project-based operation, and normalized service, and has accurately incubated and cultivated a number of brand projects that are well-known, standable, and recognized by the masses, forming a civilized practice matrix with "one old and one young" with temperature, community governance with depth, resource integration with breadth, and role models with a high degree of guidance, so that the new style of civilization can infiltrate people's hearts in precise services and rejuvenate in pluralism and co-governance.

　　Serve the masses and create a warm "people's livelihood brand"

　　Focusing on key groups such as "one old and one young", Chengguan District conveys warmth in precise services and supports "good day and night" with warm services.

　　Jiaojiawan East Community, Jiaojiawan Street, has created a civilized practice project of "Flower Blossom University for the Elderly", with the two-wheel drive of "normalized learning + achievement-based display", opening more than 20 characteristic classes, and building a "doorstep" exhibition stage for the elderly, so that the elderly students can transform from "beneficiaries of civilized achievements" to "disseminators of civilized fashion".

　　The "Red Sound Warm Neighbor" civilization practice project of Hongxi Village Community in Railway Station Street uses choral art as the carrier to condense the warmth of the neighborhood with music, so that the elderly can achieve "old age has something to do" in "having fun for the elderly".

　　While serving the elderly, Chengguan District also sets its sights on the youth group, solving the problem of holiday care and helping all-round growth with multiple practical projects. The community of Tianshui South Road, Tuanjie Xincun Street launched the "Growth of Little Capable People" civilized practice project, building a curriculum system covering 12 core areas such as academic improvement, literacy cultivation, and interest development, and creating a "second classroom" for the all-round development of minors.

　　At the district-wide level, Chengguan District has innovatively implemented the "Practice Education and Fun 'Children' Tour" civilized practice brand activity for minors, relying on the "five single system" service model, and carried out more than 700 activities every winter and summer vacation, serving more than 25,000 students.

　　Integrate into governance to create an in-depth "autonomous brand"

　　Civilized practice should not only serve the masses, but also activate the enthusiasm of the masses to participate. Chengguan District deeply embeds civilized practice into community governance, guiding residents from "bystanders" to "participants", and turning community affairs from "external promotion" to "endogenous drive".

　　The "Good Neighbor Housekeeper" civilized practice project in Yannan Street has innovatively built five major actions of "information cooperation, neighborhood watch, conflict mediation, home co-governance, and civilized new style", cultivated a team of "resident housekeepers", and given the masses roles such as "policy propagandists" and "neighborhood attendants", so as to build a community governance community where everyone is responsible, responsible, and enjoyed.

　　In the process of guiding residents to participate in governance, reshaping neighborhood relations has become an important fulcrum. The "Old Neighborhood 'Benefit'" civilization practice project in Jiuquan Road Street adopts the collaborative model of "professional social workers + friendly visitors", cultivates more than 10 community self-organizations, and forms a "civilized practice team of more than 230 people", so that community public affairs can gradually shift from "street community work" to "resident consultation". In the Northwest Xincun community of Baiyin Road Street, governance innovation further breaks through the spatial boundary - the civilized practice project of "Four West Co-construction Community-School Alliance", breaks down the barriers between schools and communities, integrates resources such as Northwest University for Nationalities and Northwest Xincun Primary School, and forms a three-dimensional collaborative mechanism of "resource sharing, service linkage, and activity joint organization", so as to realize a virtuous circle of "education feeding back to the community".

　　Integrate resources to create a "collaborative brand" with breadth

　　The deepening and expansion of civilized practice is inseparable from the effective integration of resources. Chengguan District gives full play to the platform effect of brand projects, and through innovative carriers and linkage mechanisms, allows all parties to move from "individual combat" to "clenching fingers into fists". Among them, the "Yellow River Shore is also Beautiful, Civilized Market" new era civilization practice brand activity, drawing on the traditional form of "catching up with the market", focusing resources on practical experience and interactive exchanges, setting up open booths such as intangible cultural heritage handicrafts, convenient services, and free health clinics, and accurately docking the needs of the masses through "questionnaire census + household interview + grid council", so that citizens can feel the new style of civilization in the cordial atmosphere of "catching up with the big gathering".

　　If the "Civilized Bazaar" is a centralized service platform for the masses, then the "Civilized Unit Co-construction Alliance" breaks through resource barriers from the mechanism level. The project integrates all levels and types of civilized units in the jurisdiction, and breaks down industry barriers, realizes resource sharing, complementary advantages, forms a good situation of global coverage, typical drive, and overall improvement through the "five-link" work method of sharing advantageous resources, joint organization of practical activities, joint construction of volunteer teams, linkage of moral construction, and joint creation of central work, and forms a good situation of global coverage, typical drive, and overall improvement, injecting strong momentum into civilized practice.

　　Leading the fashion and creating a highly "model brand"

　　The height of civilization is often defined by the power of example. Chengguan District insists on using brand projects to spread the power of role models, so that the spirit of moral models can take root at the grassroots level and lead the fashion in a subtle way. Carry out in-depth demonstration and publicity activities on the civilized practice of the party's innovative theory of "100 people, 1000 fields and 10,000 stations", promote the party's innovative theory to "fly into the homes of ordinary people", and further expand the breadth and depth of theoretical dissemination. At the same time, the New Era Civilization Practice Propaganda Group, composed of moral models and good people in China, took the grassroots lecture tour activity of "Derun Chengguan and Moral Models by Your Side" as the carrier, and carried out more than 100 lectures on a regular basis in practice institutes (stations), civilized units, and civilized campuses through the form of "people around you talk about things around you", benefiting more than 20,000 people. The speakers used "small stories" to tell the "big truth", so that the noble character of helping others and dedication was deeply rooted in the hearts of the people. (Reporter Yan Na text/photo)