On the evening of April 28, the VIP experience project of the night tour of the Yellow River carefully created by Lanzhou Water Transport Group was officially opened. This move marks a key step in the quality improvement and service upgrading of the Lanzhou Night Tour Yellow River brand, fully preparing for the peak passenger flow of the upcoming "May Day" holiday, and at the same time injecting new vitality into the high-quality development of Lanzhou Yellow River cultural tourism, further polishing the city business card of "the shore of the Yellow River is also very beautiful".

　　As the core experience brand of Yellow River cultural tourism built by Lanzhou Water Transport Group, since its launch, "Night Tour of the Yellow River" has gradually become a must-choose cultural tourism project for tourists to Lanzhou with its unique night view of the Yellow River and profound cultural heritage. However, with the rapid development of social economy and the diversified upgrading of the cultural tourism market, tourists' demand for the quality and service of night tour experience continues to improve, and the existing operation model is difficult to fully meet high-end and personalized market expectations. In order to respond to market demand and enhance brand competitiveness, Lanzhou Water Transport Group has carefully planned and made precise efforts based on the advantages of Yellow River cultural tourism resources, carefully planned and made precise efforts, and created a night tour Yellow River VIP experience project, so as to promote the quality and efficiency of the night tour Yellow River brand with refined services and high-quality experience.

　　The reporter saw at the scene that night that Lanzhou Water Transport Group selected the most luxurious ships to tailor the Yellow River VIP exclusive cruise ship for night tours, providing tourists with a more spacious and comfortable viewing space. The cruise ship set sail from Baita Mountain Wharf, lasting about 45 minutes, and was equipped with a professional host to explain the history, culture and humanistic stories of the Lanzhou section of the Yellow River in detail, so that tourists could deeply feel the cultural heritage of the Silk Road town while enjoying the night view; Simultaneously arrange exquisite programs such as professional band performances and special dance performances, deeply integrating the audio-visual experience with the night view of the Yellow River to create an immersive cultural tourism experience.

　　At the same time, on the second floor of Baitashan Wharf, Lanzhou Water Transport Group has specially created a comfortable and elegant VIP waiting area, breaking the limitations of the traditional waiting mode and providing a comfortable and convenient waiting space for VIP tourists. The waiting area not only provides various drinks and special snacks for free, but also simultaneously creates a special book corner and a cultural tourism publicity window, so that tourists can not only enjoy leisure time while waiting for boarding, but also feel cultural edification, effectively improving the sense of waiting experience. In addition, the cruise ship provides free Lanzhou Sanpaotai tea, known as one of the "Four Treasures of Gansu", with various drinks, special snacks, and exquisite souvenirs to meet the diverse needs of tourists in an all-round way, so that the 45-minute voyage has both visual enjoyment, taste satisfaction and spiritual pleasure.

　　"The VIP experience project of the night tour of the Yellow River launched this time creates an exclusive high-end experience from waiting for the boat to boarding the boat, and the details are full of ingenuity." Citizens who participated in the experience activities that night said.

　　"The launch of the night tour Yellow River VIP experience project is not a single service upgrade, but an important starting point for the group to promote the comprehensive improvement of the night tour Yellow River brand." The relevant person in charge of Lanzhou Water Transport Group said that in the next step, the group will take the VIP project as a benchmark, summarize high-end service experience, continue to make efforts from ship facilities, service standards, experience content and other aspects, continuously optimize the overall service system of night tours of the Yellow River, enrich the experience scenes, tap the cultural connotation of the Yellow River, promote the upgrading of night tours of the Yellow River from "watching the night view" to "tasting culture and enjoying services", and make every effort to create a more influential and competitive Yellow River cultural tourism brand.

　　The reporter learned that the opening of the VIP experience project of the night tour of the Yellow River is not only a specific measure for Lanzhou Water Transport Group to implement the action deployment of Gansu Province to build an important national cultural inheritance and innovation base and an excellent tourist destination with international and domestic influence, but also a vivid practice of Lanzhou to improve the quality of cultural tourism on the Yellow River and promote the integrated development of culture and tourism. In the future, with the continuous upgrading of the night tour Yellow River brand, it will surely attract more tourists to enter Lanzhou and feel the charm of the Yellow River, inject stronger impetus into the high-quality development of Lanzhou's cultural tourism industry, and make the night scene on the shore of the Yellow River more brilliant and moving. (Reporter He Yixuan)