Once upon a time, when it came to Lanzhou, the impression of the outside world often stayed on "a bowl of noodles, a river, a bridge, and a book". And when tourists really set foot on this hot land in the northwest and were shocked by the picture scroll of "the shore of the Yellow River is also very beautiful", a new demand emerged: in addition to enjoying the beautiful scenery, can you find a quiet courtyard here and deeply touch the pulse of the city?

Green bricks are the bottom, intangible heritage is the soul, and lodging is the medium...... Lanzhou B&B gradually came out of the "deep boudoir" and formed an indissoluble bond with many tourists to Lanzhou. From the "wandering" in the early urban apartments to the "lights of thousands of homes" on the banks of the Yellow River today, it has gone through a period of breaking out of the cocoon and becoming a butterfly, promoting the iterative upgrading of the accommodation industry, constantly meeting the new needs of the people for high-quality sojourn, and allowing a city to turn sharply on the track of cultural and tourism integration; Make every effort to seize the opportunity of the construction of the city's rural revitalization demonstration belt, connect ecological resources and cultural IP, and activate new momentum for the integration of agriculture, culture and tourism.

The beginning of Lanzhou B&Bs, like many cities, is accompanied by the rise of Internet platforms, but it also faces "growing pains". Identity ambiguity, potential safety hazards, and neighborhood disputes once became the main factors restricting the development of the industry.

The green mountains are entwined, and there is no way out, and suddenly I see thousands of sails coming in the shadows. Lanzhou's transformation began with a forward-looking icebreaker, and Lanzhou took the lead in issuing the "Implementation Plan on Promoting the Development of High-end and Low-carbon B&Bs in Lanzhou" nationwide, using clear rules to justify the industry's name. By accurately defining the boundary between "homestays (online houses)" and rental houses, and scientifically dividing the format into "rural homestays" and "urban homestays", Lanzhou broke the ice of the system in one fell swoop.

What's even more ingenious is the co-governance model of "entry point for housing management + big butler of the property company", which makes the property a buffer zone that connects neighbors and ensures safety, which not only resolves contradictions, but also reassures practitioners of legal compliance. This combination of punches allowed Lanzhou B&B to complete the first leap from guerrillas to regular troops.

If the establishment of rules and regulations is the skeleton, then cultural empowerment is the soul. After experiencing the initial scale expansion, Lanzhou is keenly aware that homestays that lack cultural heritage are just soulless "hardcover houses" after all. In 2025, the concept of "Lanpai Wensu" will be born, marking a new era of brand development for Lanzhou B&B.

This is not an empty slogan, but a deep awakening of local cultural genes.

"Promoting the development of homestays is not only to add a few beds, but also to reshape our urban temperament." Wu Yongqiang, secretary of the party group and director of the Lanzhou Municipal Bureau of Culture and Tourism, said, "We moved the intangible cultural heritage into the guest room, turned the Yellow River clay sculpture into an experience class, and turned the idle old yard into a 'golden nest', in fact, we want to tell every guest who comes from afar: Lanzhou not only has the heroism of the desert smoke, but also the poetry and scholarly fragrance of the Yellow River." ”

Nowadays, the pattern of "one district and county, one picture, one lodge, one feature" has taken shape, and the homestay is no longer a standardized replica, but a unique space that carries the Yellow River culture, the memory of the Silk Road and the temperature of the loess.

The branches and leaves of the homestay are deeply rooted in the vast soil of the countryside. The success of the Lanzhou model lies in its skillful transformation of "traffic" into "incremental" of rural revitalization. The former "earthen house" has become a "golden nest", and the villagers can not only obtain stable rental income, but also transform into homestay housekeepers and chefs at their doorstep, realizing the increase in income and prosperity of "not leaving their hometown and not leaving the land".

As Pang Yuming, president of Lanzhou Farmhouse Association, said, the former single catering is extending to an in-depth accommodation experience, and homestays have become a bridge connecting urban consumption and rural resources, injecting unprecedented popularity and vitality into the countryside.

Looking back at the development process of Lanzhou B&Bs, from the accumulation of "whether there is or not" to the qualitative leap of "whether it is good or not", behind it is an increasingly clear advanced route - mid-to-high-end, low-carbon, and branded. The talent training program at the policy level is cultivating a group of "homestay housekeepers" who understand management, good management and feelings; The hard indicators of green building materials, energy conservation and carbon reduction make "green homestays" the core competitiveness of attracting young customers.

In this way, from "resting place" to "heart return", Lanzhou B&B took just a few years to complete a gorgeous transformation. Today, standing at a new starting point, "Lanpai Wensu" is like a bright star rising on both sides of the Yellow River, which not only illuminates the night sky of Lanzhou's cultural tourism, but also issues a brand new and gilded western business card to the world.

Wu Yongqiang said sincerely: "Looking forward to the future, we are confident that 'Lanpai Wensu' will get rid of the quagmire of homogeneity, and realize the brand leap from 'traffic' to 'retention', from simple accommodation function to cultural premium, so that every literary accommodation will become a vivid footnote to tell the story of Lanzhou." ”

The sound of the Yellow River echoes the sound of dreams, and the golden city awaits a destined person. The expedition of Lanzhou B&B has just begun, and the future scenery will definitely be even more charming. (Reporter Li Chao)