Right now, Lanzhou is filled with the fragrance of melons and fruits: watermelon, lychee, durian, mangosteen, cherries...... Local seasonal fresh fruits are also concentrated on the market, with ample supply, a wide variety of products, and stable prices in the market. Citizens' enthusiasm for purchasing is high, and summer "fruit plate" consumption remains hot.

　　Inside the community boutique fruit shop, staff are cutting fruit freshly at the counter

　　In recent days, reporters have visited urban supermarkets, farmers' markets, and community boutique fruit shops for hands-on visits. The sweet and fruity aroma fills the streets and alleys, and the scene of both buying and selling booming reflects the new trend of upgrading urban consumption.

　　Supply is sufficient, prices are stable

　　"This year's fruit prices are slightly lower than in previous years. Changing the food every day feels like achieving 'fruit freedom.'" On May 25, at the fresh produce section of Meiyou Meijia Supermarket in Chengguan District, citizen Qi Jingwen smiled as she selected fresh-cut fruit boxes.

　　Supermarket fresh fruit section: crisp and sweet Qilin watermelon, plump lychees, soft and glutinous durian, refreshing mangosteen...... Various fresh fruits are neatly arranged, and citizens come in a steady stream of people to select and weigh them. "After summer begins, fresh fruit hits the market in large quantities. Our supermarket supplies directly from the production area, ensuring supply keeps pace and prices are reasonable." Mi Haijun, owner of the Guoxiang Garden at Wuquan Vegetable Market, pointed to durians at the stall and said, "It used to be around 40 yuan per jin, but now it's down to 20 to 30 yuan, and sales have more than doubled." Additionally, local homemade fruits like peaches and strawberries are also very popular with consumers. ”

　　Relying on the distribution advantages of the Lanzhou International Plateau Summer Vegetable and Grocery Procurement Center, local plateau fresh fruits and seasonal fruits from other regions are supplied in both directions, ensuring stable supply and affordable prices in the city's fresh fruit market. With full coverage of convenience outlets, supermarkets, markets, and community fruit shops complement each other. What was once a high-end, niche fruit has now entered ordinary households, allowing residents to easily try new products without leaving the community.

　　Many new business formats and choices

　　Unlike the previous single purchase channel, the current Lanzhou fruit market is rapidly upgrading, with community boutique fruit stores focusing on quality selection and refined services opening on a large scale, becoming the main channel for citizens to purchase fruits.

　　At Zhangye Road and Yantan area in Chengguan District, reporters saw chain boutique fruit stores like Pagoda and Shouyang Fruit with clean and exquisite displays. Mid-to-high-end fruits like Qingwang grapes and Dandong strawberries were sold in graded grades, with strict quality control. "Nowadays, young people and office workers prefer boutiques. We don't make leftover or leftover fruit, and we can also pair them freshly cut, so we have many repeat customers." Li Juan, manager of a boutique fruit shop in Yantan, told reporters that the store's daily foot traffic is 30% higher than that of ordinary fruit and vegetable shops.

　　"In the past, I bought fruit along with groceries, but now I come to the boutique specifically to choose from. You can cut fresh pieces and mix and match freely, making the shopping experience great and worry-free and reassuring." Wang Yue's words echoed the sentiments of many consumers. Currently, Lanzhou has formed a comprehensive sales network of "large supermarkets ensuring supply, farmers' markets being down-to-earth, premium fruit stores improving quality, and online platforms delivering to customers," with diverse formats precisely adapting to different needs.

　　From having something to eat to eating with refinement

　　Behind the continued boom in the fruit and melon market lies a profound shift in citizens' consumption concepts. People have long since moved beyond the basic need of "eating enough and having enough" and have entered a new stage of "eating fresh, quality, healthy, and experiential," with increasingly refined and personalized demands.

　　At Meiyou Meijia Supermarket, merchants thoughtfully upgrade their services: lychees and mangosteen are stored on low-temperature ice shelves to lock freshness, watermelon and Hami melon are cut into pieces and eaten immediately, freshly cut fruit boxes are small and loosely weighed, same-night clearance is available, durians can be picked on-site for fresh or ripe with free peeling, and returns or exchanges are guaranteed if unsatisfied. "Busy at work, no need to wash and cut freshly cut fruit, and carrying a box after work is very convenient." said citizen Wei Yaqi.

　　The services of boutique fruit stores are more segmented—offering low-sugar cuts for those needing to control their sugar, recommending soft and glutinous fruits for seniors, pairing low-calorie fresh fruits for fitness enthusiasts, and offering gift box customization and local delivery services. Today, seasonal fruits are no longer just a dining table necessity; they have become "great companions" for rituals and social sharing in daily life. Products like sliced fruit platters and customized fruit gifts are popular, driving consumption toward healthier and more refined products.

　　Reporter's note

　　The small fruit platter reflects the warmth of people's livelihoods and also activates consumption momentum.

　　From "having something to eat" to "eating well," from street stalls to boutiques, from buying whole fruits to freshly cut them, Lanzhou's summer fruit consumption scenes may seem like a small field, but they directly touch the essence of people's livelihoods. Ample supply and stable prices meet the basic consumption needs of the public, while diverse business formats and refined services satisfy people's demand for quality consumption.

　　A "fruit plate" connects fields and fields on one end and citizens' dining tables on the other, driving continuous growth in related businesses such as fresh food retail, cold chain logistics, and local delivery. Business opportunities lie in the bustling atmosphere, and vitality in small consumption. This sweet fruit aroma not only nourishes Jincheng's summer but also adds quality to daily consumption, adding vitality to the supply and marketing market. (Reporter Yan Na)